Enhancement of Competitiveness of Border Trade Entrepreneurs: Case Study of Su-Ngai Kolok Checkpoint, Narathiwat Province  

作　　者：Sumalee Grodgangunt Roihan Saaree Chonlakan Satabodee Rungsiri Padungrat Mathurose Tongintharach 

机构地区：[1]Princess of Naradhiwas University,Narathiwat,Thailand

出　　处：《Management Studies》2024年第4期225-244,共20页管理研究（英文版）

摘　　要：This research aimed to analyze the enhancement of competitiveness among fruit and vegetable export entrepreneurs,with the case study of the Su-ngai Kolok checkpoint in Narathiwat Province.This research focused on three objectives:(1)examining how competitiveness is enhanced through government support and the development of border trade zones,(2)studying the supply chain dynamics,including strategic factors and opportunities in agricultural product management,and(3)developing a model for border trade to strengthen exporters’capabilities.The research employed qualitative methods,with data collected from 25 informants through interviews and employed descriptive methods.The research results revealed that:(1)government agencies play a crucial role in improving competitiveness by developing border economic zones and trade policies;additionally,(2)the research highlighted the importance of strategic partnerships,network building,and efficient logistics along the value chain;(3)the proposed Border Trade Model includes elements for instance government policy,partnerships,entrepreneurial potential,and transportation channels,aiming to enhance the overall efficiency and effectiveness of vegetable and fruit exporters in the region.

关 键 词：ENHANCEMENT COMPETITIVENESS border trade entrepreneurs 

分 类 号：F272.91[经济管理—企业管理]