海上丝绸之路文化遗产认知对粤港澳大湾区认同的影响——文化特质的中介作用  

The impact of maritime Silk Road cultural heritage cognition on Guangdong-Hong Kong-Macao Greater Bay Area identity--The mediating role of cultural traits

作　　者：梁江川 刘志宏 LIANG Jiangchuan;LIU Zhihong(School of Culture Tourism,Guangdong University of Finance and Economics,Guangzhou 510320,China)

机构地区：[1]广东财经大学文化旅游学院,广东广州510320

出　　处：《资源开发与市场》2024年第10期1567-1574,共8页Resource Development & Market

基　　金：教育部人文社科研究项目(编号:21YJC630089、22YJA850009);广东省社科规划项目(编号:GD22CYS18)。

摘　　要：粤港澳大湾区是中国古代海上丝绸之路的发祥地。实施以大湾区青年群体为对象的问卷调查,运用结构方程模型方法,探讨大湾区青年对海丝遗产认知及其对文化特质与地方认同的影响。研究表明:(1)文化交流类遗产认知对大湾区认同有直接正向影响,但港口航道类和传统技艺类遗产认知的影响不显著;(2)开放性特质和乐观性特质对大湾区认同具有直接影响,但重商性对大湾区认同的直接影响不明显;(3)文化特质在遗产认知与地方认同之间起部分中介作用,利用文化特质的中介作用促进遗产认知转化为地方认同,在海丝遗产保护利用过程中是切实可行的。The Guangdong-Hong Kong-Macao Greater Bay Area(hereinafter referred to as the“GBA”)is the birthplace of China′s ancient Maritime Silk Road(hereinafter referred to as the"MSR").A questionnaire survey was conducted among young people aged 18-35 who reside in the GBA,and the structural equation model was used to explore the cognition of the GBA youth on the MSR heritage and its impact on cultural traits and place identity.The results were as follows:①Cultural communication heritage cognition had a direct positive impact on GBA identity,but the impact of port and waterway heritage and traditional skills heritage cognition was not significant.②Openness and optimism had a direct impact on GBA identity,but the direct impact of mercantilism on GBA identity of was not obvious.③Cultural traits played a partial mediating role between heritage cognition and place identity.It was feasible to make use of the intermediary role of cultural traits to promote the transformation from heritage cognition into place identity in the process of the protection and utilization of MSR heritage.

关 键 词：粤港澳大湾区 海上丝绸之路 文化遗产 地方认同 文化特质 青年 

分 类 号：F590[经济管理—旅游管理]