企业社会责任在提升企业品牌价值中的作用:以小米公司为例  

The Role of Corporate Social Responsibility in Enhancing Corporate Brand Value:The Case of Xiaomi

作　　者：史智晖 Shi Zhihui(Shanxi University of Finance and Economics,Shanxi Taiyuan 030006,China)

机构地区：[1]山西财经大学,山西太原030006

出　　处：《经济与管理战略研究》2024年第2期64-68,共5页

摘　　要：本文深入探讨了企业社会责任(CSR)在提升企业品牌价值中的作用,以小米公司为例进行了详细分析。文章首先概述了企业社会责任的定义、内涵以及与企业品牌价值的关系,随后详细介绍了小米公司的发展历程、市场定位和品牌战略。通过对小米公司社会责任实践的分析,包括其战略规划、实施情况以及面临的成效与挑战,文章揭示了CSR活动如何对小米公司品牌价值产生积极影响。此外,本文还通过比较分析,展示了小米公司在CSR实践方面的独特性,并针对小米公司的CSR与品牌价值提升提出了策略建议。最后,文章总结了研究成果,并对未来研究方向提出了展望。This paper deeply explores the role of corporate social responsibility(CSR)in enhancing corporate brand value,and takes Xiaomi as an example for a detailed analysis.The article first outlines the definition,connotation and relationship between corporate social responsibility and corporate brand value,and then introduces Xiaomi's development history,market positioning and brand strategy in detail.Through the analysis of Xiaomi's CSR practices,including its strategic planning,implementation,and the results and challenges it faces,the article reveals how CSR activities have a positive impact on Xiaomi's brand value.In addition,this paper also shows the uniqueness of Xiaomi's CSR practices through comparative analysis,and puts forward strategic suggestions for Xiaomi's CSR and brand value improvement.Finally,this paper summarizes the research results and puts forward the prospects for future research directions.

关 键 词：企业社会责任(CSR) 品牌价值 小米公司 社会责任战略 市场定位 可持续发展 消费者信任 环境保护 供应链管理 社会责任行为准则 社会责任评价指标体系 

分 类 号：F27[经济管理—企业管理]