数字反哺视域下农村老年群体数字融入及治理策略  

Digital Integration and Management Strategies of Rural Elderly Groups from the Perspective of Digital Feedback

作　　者：许小玲[1,2] Xu Xiaoling

机构地区：[1]合肥工业大学马克思主义学院 [2]合肥工业大学社会与民生工程研究所

出　　处：《兰州学刊》2024年第9期150-160,共11页

摘　　要：农村老年群体数字融入影响着整个社会数字化水平的提高。从农村老年群体数字实践主体地位出发,在尊重老年群体“数字拒绝”意愿之上,从微观能动层面探究其数字融入中的障碍并从数字反哺视角提出治理策略,助力农村老年群体数字融入的同时驳斥将不接受数字技术的老年群体统一贴上“数字难民”负面标签的行为。研究发现,个体生理社会因素的客观制约、自我动机效能的主观限制、孱弱的家庭反哺支持力度、社会媒介形象的负面呈现、数字陷阱与数字信任的牵绊成为影响农村老年群体数字接受意愿,阻碍其数字融入的障碍,而通过正视老年数字融入上的增长优势、营造适度压力型学习环境来积极重构数字反哺大环境,同时通过塑造良好的数字反哺家庭氛围及推动数字技能与数字素养齐头并进等方式营造家庭反哺小生态,为提升老年群体幸福感和重构和谐家庭代际关系提供参考。The digital integration of rural elderly groups affects the improvement of the digital level of the whole society.Starting from the main position of the rural elderly group in digital practice,and respecting the willingness of the elderly group to“digital rejection”,the paper explores the obstacles in their digital integration from the micro-active level and puts forward governance strategies from the perspective of digital feedback,so as to help the rural elderly group to integrate digitally while refuting the negative label of the elderly group who do not accept digital technology as“digital refugees”.The study found that the objective restriction of individual physiological and social factors,the subjective limitation of self-motivation efficacy,the weak family feeding support,the negative presentation of social media image,and the obstacle of digital trap and digital trust affect their digital acceptance willingness and hinder their digital integration.To stimulate the initiative of the elderly in digital integration by facing the growth advantages of the elderly in digital integration,creating a moderate pressure learning environment,shaping a good digital feeding family atmosphere,and promoting digital skills and digital literacy to go hand in hand,etc.,so as to provide references for improving the happiness of the elderly and rebuilding harmonious family intergenerational relations.

关 键 词：数字反哺 农村老年群体 数字融入 学习意愿 

分 类 号：C913[经济管理]