多居民点多商户系统顾客需求分布机理  

Distribution Mechanism of Customer Demand in Multi-residential and Multi-merchant Systems

作　　者：王艳 陈群[2] WANG Yan;CHEN Qun(School of Public Administration and Human Geography,Hunan University of Technology and Business,Changsha 410205,China;School of Traffi c and Transportation Engineering,Central South University,Changsha 410075,China)

机构地区：[1]湖南工商大学公共管理与人文地理学院,湖南长沙410205 [2]中南大学交通运输工程学院,湖南长沙410075

出　　处：《物流科技》2024年第18期4-10,共7页Logistics Sci Tech

基　　金：湖南省社会科学成果评审委员会一般课题(XSP20YBZ013)。

摘　　要：根据市场供求关系假设商品价格与顾客需求数量相关,提出多居民点多商户系统中顾客需求分布的均衡机理:对各处居民点的顾客,只选择其所需成本(包括出行成本和商品货币成本)最低的商户,而没有被选择的商户具有更高的成本。构建了等价的数学规划模型来求解多居民点多商户系统中顾客在各商户间的数量分布。证明了模型具有唯一解,并设计了模型的求解算法。并通过算例求解表明,所提出的模型能够真实表达所提出的均衡原则。文章探讨多居民点多商户系统中顾客的选择机理,从而构建顾客需求分布计算模型,可为商户选址优化、商品定价策略优化、顾客需求分析以及各地间交通需求分析等提供基础。According to the market supply and demand relationship,it is assumed that the commodity price is related to the customer demand,and the equilib rium mechanism of customer demand distribution in multi-residential and multi-merchant system is propose d:Customers in different settlements only choose the merchants with the lowest costs(including travel costs and commodity currency costs),while those who are not selected have higher costs.An equivalent mathematical programming model is constructed to solve the quantity distribution of customers among merchants in a multi-residential and multi-merchant system.It is proved that the model has a unique solution and the algorithm of the model is proposed.An example is given to show that the proposed model can truly express the proposed equilibrium principle.This study explores the customer selection mechanism in multi-residential and multi-merchant systems,and builds a customer demand distribution calculation model,which can provide a basis for merchant location optimization,commodity pricing strategy optimization,customer demand analysis,and traffic demand analysis.

关 键 词：多居民点多商户系统 分布 均衡 数学规划 算法 

分 类 号：F713[经济管理—产业经济] U491[交通运输工程—交通运输规划与管理] U121[交通运输工程—道路与铁道工程]