过度包装治理政策下食品包装适度设计原则  

The principle of moderate design of food packaging under the policy of overpackaging governance

作　　者：孙玲 SUN Ling(Zhengzhou Academy of Fine Arts,Zhengzhou,Henan 450000,China)

机构地区：[1]郑州美术学院,河南郑州450000

出　　处：《食品与机械》2024年第8期211-215,共5页Food and Machinery

摘　　要：文章阐述了在过度包装治理大环境下,政策升级给食品包装设计提出了新的挑战也带来了新的机遇,通过分析适度包装且市场表现较佳的食品包装设计案例,指出可持续性设计、“零包装”设计、“诚实的”包装设计、无标签设计、传统包装设计等设计原则,是食品包装行业变挑战为机遇,实现绿色转型升级的有效路径。The paper explains that,policy upgrades have brought new challenges and opportunities to food packaging design in the context of excessive packaging governance.By analyzing cases of food packaging design with moderate packaging and good market performance,it points out design principles such as sustainable design,"zero packaging"design,"honest"packaging design,unlabeled design,and traditional packaging design,It is an effective path for the food packaging industry to transform challenges into opportunities and achieve green transformation and upgrading.

关 键 词：过度包装 可持续性设计 适度包装 无标签设计 

分 类 号：TS206.2[轻工技术与工程—食品科学]