传统戏曲服饰元素在酒类陶瓷包装设计中的运用  

The application of traditional opera costume elements in wine ceramic packaging design

作　　者：张楚仪 罗竞杰[1] ZHANG Chuyi;LUO Jingjie(College of Fashion and Design,Donghua University,Shanghai 200051,China)

机构地区：[1]东华大学服装与艺术设计学院,上海200051

出　　处：《食品与机械》2024年第8期226-231,240,共7页Food and Machinery

摘　　要：通过文献综述、案例分析、设计实践及用户反馈等方法,整理分析了传统戏曲服饰图案、色彩、材质及其文化内涵,以陶瓷工艺学为技术支撑,将传统戏曲服饰元素打散重构,从造型结构、色彩搭配、材质选择、消费心理学、现代美学、新材料新工艺的应用等方面,系统阐述了其在陶瓷酒瓶包装设计上的应用策略与效果。This article explores the innovative integration of traditional opera costume elements into ceramic wine bottle packaging design,inheriting and promoting excellent traditional Chinese culture,while enhancing the cultural connotation and market competitiveness of products.Through literature review,case analysis,design practice,and user feedback,the patterns,colors,materials,and cultural connotations of conventional opera costumes are analyzed and organized.With ceramic technology as the technical support,the elements of traditional opera costumes are broken down and reconstructed.From the aspects of modeling structure,color matching,material selection,consumer psychology,modern aesthetics,and the application of new materials and technologies,the application strategies and effects of traditional opera costumes in ceramic wine bottle packaging design are systematically expounded,providing new ideas for the integration of traditional culture and modern packaging design.

关 键 词：戏曲服饰 陶瓷酒器 包装设计 文化传承 

分 类 号：TS261.48[轻工技术与工程—发酵工程]