价值网络演化视角下企业高端化战略变革路径研究  

Study on the Path of High-End Strategic Change from the Perspective of Value Network Evolution

作　　者：林海芬 孙宇[1,2] LIN Haifen SUN Yu(Dalian University of Technology,Dalian,Liaoning,China)

机构地区：[1]大连理工大学经济管理学院 [2]大连理工大学平台治理研究院

出　　处：《管理学报》2024年第8期1107-1120,共14页Chinese Journal of Management

基　　金：国家社会科学基金资助重点项目(21AZD119)。

摘　　要：以飞鹤、林清轩及科沃斯为研究对象,采用纵向多案例研究方法,从价值网络演化视角深度剖析企业高端化战略变革路径及过程机理。研究表明:①企业高端化战略变革主要经历立基、破局、守局3个阶段,其间价值网络经由“低阶—中阶—高阶”不断进阶演化,相应促使企业实现高端奠基、高端撬动和高端锁定;②价值网络演化方式分为更新和重构,企业高端化战略变革路径亦即价值网络演化路径为“外部价值网络更新路径”“内部价值网络更新路径”和“价值网络重构路径”;③企业基于资源和市场权力构建价值网络,以价值网络弱势面为突破口实施单边或双边撬动策略而迈入高端,持续对内外部价值网络进行系统性升级而锁定高端。Taking Feihe,Lin Qingxuan and Ecovacs as the research objects,this study adopts longitudinal multi-case study method to deeply analyze the path and process mechanism of enterprise high-end strategic change from the perspective of value network evolution.The findings are as follows:①The high-end strategic change of enterprises mainly goes through three stages:formation phase,breakthrough phase and defense phase,during which the value network evolves continuously through“low-order,middle-order and high-order”,which correspondingly promotes the enterprise to achieve the foundation,leverage and lock of the high-end market;②The evolution of the value network is divided into renewal and reconstruction,and the paths of high-end strategic change of enterprises(namely,the path of value network evolution)are“the path of external value network renewal”,“the path of internal value network renewal”and“the path of value network reconstruction”;③Enterprises build value networks based on resources and market power,take the weak side of the value network as the breakthrough point to implement unilateral or bilateral leveraging strategies to enter the high-end,and continue to systematically upgrade the internal and external value networks to lock in the high-end.

关 键 词：高端化战略变革 价值网络演化 价值网络更新 价值网络重构 

分 类 号：C93[经济管理—管理学]