“双碳”背景下推动浙江省新能源汽车下乡研究  

Research on Promoting New Energy Vehicles to the Countryside in Zhejiang Province under the Background of“Dual Carbon”

作　　者：陆杭高 张飞燕 陈亮 叶秀英 LU Hanggao;ZHANG Feiyan;CHEN Liang;YE Xiuying(Zhejiang Guangsha Vocational and Technical University of Construction,Jinhua 322100,China;China Construction Bank Corporation Dongyang Branch,Jinhua 322100,China)

机构地区：[1]浙江广厦建设职业技术大学,浙江金华322100 [2]中国建设银行股份有限公司东阳支行,浙江金华322100

出　　处：《金华职业技术学院学报》2024年第4期24-32,共9页Journal of Jinhua Polytechnic

基　　金：2022年度浙江省商务厅课题“‘双碳’背景下推动浙江省新能源汽车下乡研究”(2022ZSY092)。

摘　　要：我国新能源汽车消费主要集中在一二三线城市,而在四线及以下城市和乡村地区,新能源汽车普及程度还非常低。在“双碳”背景下,推动新能源汽车下乡具有重要的意义。以浙江省县级城市及乡村地区消费者为研究对象,在了解其对新能源汽车的认知程度和购置决策影响因素基础上,构建了新能源汽车购置概率模型,研究其对新能源汽车的消费倾向。结果表明:消费者强烈认同新能源汽车的环保性和科技感,但对新能源汽车保险及维护费用、续航里程及充电的便捷性不太满意;相对于用车成本,消费者更加注重用车体验,即车辆的安全性、充电便捷性和智能化很关键。所构建的新能源汽车购置概率模型能很好解释消费者对新能源汽车的认知和购置新能源汽车概率间的关系。在研究结论的基础上,从公益广告宣传、财政与金融政策支持、健全社会监督机制、充电设施建设以及新能源汽车创新和营销等多方面提出了对策与建议。The consumption of new energy vehicles in China is mainly concentrated in first-,second-,and third-tier cities,while the popularity of new energy vehicles is still very low in cities below the fourth tier and rural areas.In the context of“dual carbon”,promoting new energy vehicles to rural areas is of great significance.This article takes county residents in Zhejiang Province as the research object,and based on understanding their cognitive level and purchasing decision factors of new energy vehicles,constructs a probability model for purchasing new energy vehicles to study their consumption tendency of new energy vehicles.The results show that consumers have a strong sense of identification with the environmental friendliness,and technological sense of new energy vehicles,but are not satisfied with the insurance and maintenance costs,range,and convenience of charging of new energy vehicles.Compared to the cost of using a car,consumers pay more attention to the driving experience,in other words,safety,charging convenience and intelligence are crucial.The constructed probability model for purchasing new energy vehicles can well explain the relationship between consumers’perception of new energy vehicles and the probability of purchasing new energy vehicles.On the basis of the research conclusions,countermeasures and suggestions were proposed from various aspects,including public service advertising,financial and monetary policy support,improving social supervision mechanisms,construction of charging facilities,and innovation and marketing of new energy vehicles.

关 键 词：“双碳” 浙江省 新能源汽车 下乡 

分 类 号：F014.5[经济管理—政治经济学]