阅文集团并购新丽传媒——绩效分析与风险防范  

China Reading Limited’s Acquisition of New Classic Media--Performance Analysis and Risk Prevention

作　　者：郭雨萌 Yumeng Guo(East China Jiaotong University,Nanchang,Jiangxi,330013,China)

机构地区：[1]华东交通大学,江西南昌330013

出　　处：《经济管理学刊（中英文版）》2024年第3期58-63,共6页Economic Management Journal

摘　　要：随着科技与经济的不断进步,互联网企业逐步走向多元化,并通过并购提升综合竞争力。本文以阅文集团并购新丽传媒作为案例研究对象,采用事件研究法和财务指标法分析其并购效果。研究结果表明,尽管并购后短期市场表现不佳,但长期市场表现呈积极趋势,本案例并购是成功的。本文强调了坚持正确的发展战略、并购后的资源整合以及风险管理的重要性,也为其他互联网企业制定并购发展战略提供了有价值的参考。With the rise of technology and the economy,Internet companies are diversifying to enhance competitiveness through mergers and acquisitions(M&A).This paper focuses on China Reading Limited’s acquisition of New Classic Media,analyzing its impact using event studies and financial indices.Key findings reveal that while short-term market performance post-M&A was negative,long-term performance improved,indicating overall success.The study highlights the importance of adhering to development strategies,resource integration,and risk management in M&A processes.These insights can serve as valuable lessons for other Internet companies considering similar strategies.

关 键 词：阅文集团 新丽传媒 并购绩效 风险防范 

分 类 号：F27[经济管理—企业管理]