从知识生产到秩序重塑:传媒规范理论创新与国际传播的正当性建构  

From Knowledge Production to Order Reshaping :the Innovation of Media Normative Theories and the Construction of Legitimacy in Chinese International Communication

作　　者：黄典林[1] 安柯宣 Huang Dianlin;An Kexuan

机构地区：[1]中国传媒大学传播研究院,北京100024

出　　处：《传媒观察》2024年第9期14-23,共10页Media Observer

基　　金：国家社会科学基金重大项目“西方国家主要政党涉华传播话语体系研究”(22&ZD 320)阶段性研究成果。

摘　　要：国际传播场域的话语权匮乏本质上源自知识生产的主体性缺失。本文旨在从传媒规范理论入手,探讨国际传播背景下当代中国新闻传播学知识体系创新的可能路径。传媒规范理论作为一种在二阶阐释层面对制度化现实作出更高维度正当性论证的“元理论”,具有极强的塑造或维护现实秩序的能力。西方传媒规范理论的发展即与国际传播秩序的演变形成了彼此对应、互相建构的关系。面对当前我国规范理论生产的局限及其给国际传播实践带来的结构性困境,亟需引入更具反思性与“理论自觉”意识的主体间性思维,建构起兼具本土解释力和跨文化沟通潜能的传媒规范理论,为国际传播提供正当性基础。具体而言,或可通过历史视角下的规范传统打捞、立足经验现实的媒介角色剖析,以及面向技术变革的研究视阈拓展,实现对西方学术霸权的超越,以及对国际传播秩序的重塑。The scarcity of discourse power in the international communication field fundamentally stems from the absence of subjectivity in knowledge production.From the perspective of media normative theories,this paper aims to explore the possible paths for knowledge innovation of contemporary Chinese journalism and communication studies against the backdrop of international communication.Media normative theories,as a kind of"meta-theory"that legtimizes institutionalized reality at the second-order interpretative level,are able to shape and maintain the existing order.The development of Western media normative theories has formed a mutually corresponding and co-constructive relationship with the evolution of international communication order.Given the current limitations of existing normative theories of media in China and the ensuing structural dilemmas for international communication activities,it is urgent to adopt a more reflective approach with"theoretically conscious"and intersubjectivity,construct media normative theories that have both local interpretive power and cross-cultural communication potential,thereby provide legitimacy for international communication.This may be achieved by reconstructing normative traditions from a historical perspective,analyzing the multiple roles of media based on empirical studies,and expanding the research horizon in the face of technological changes,with the goal of theoretically transcending Western hegemony and practically reshaping the international communication order.

关 键 词：传媒规范理论 国际传播 主体间性 正当化 

分 类 号：G206[文化科学—传播学]