农村居民健康类短视频信息获取现状及影响因素分析  

Analysis on the Status Quo and Influencing Factors of Rural Residents’ Access to Health Short Video Information

作　　者：包明林 BAO Minglin(Ankang University,Ankang 725000,China)

机构地区：[1]安康学院,安康725000

出　　处：《医学信息学杂志》2024年第9期63-68,共6页Journal of Medical Informatics

基　　金：陕西省教育科学“十四五”规划课题(项目编号:SGH22Q286);安康学院科研项目(项目编号:2021AYQN08)。

摘　　要：目的/意义探讨农村居民获取健康类短视频信息的现状及影响因素,为健康素养干预和精准健康服务提供科学依据。方法/过程采用多阶段分层抽样方法,以陕西省农村居民为对象开展调查,利用多层次回归分析方法探讨健康类短视频信息获取的影响因素。结果/结论农村居民短视频浏览频率较高,健康类短视频访问获取较少。健康状况较好的农村居民获取健康类短视频信息积极性更高;健康信息价值对健康类短视频信息利用有积极促进作用;健康信息价值调节作用下健康状况不佳的农村居民健康类短视频信息获取的主动性有所提高,且健康信息易用性发挥关键作用。建议公共卫生机构等制定健康促进干预措施,促进健康类短视频信息获取。Purpose/Significance To explore the current situation and influencing factors of rural residents’access to health short video information,so as to provide scientific basis for health literacy intervention and precise health services.Method/Process A multi-stage stratified sampling method is used to investigate rural residents in Shaanxi province,and the multi-level regression analysis is used to explore the influencing factors of health short video information acquisition.Result/Conclusion It is found that rural residents have a higher frequency of browsing short videos,while health short videos are less visited and obtained.Rural residents with good health conditions are more proactive in health short video information acquisition.Health information value has a positive promoting effect on the active obtainment of health short video information.Rural residents with poor health status to obtain health short video information has improved under the moderation of health information value.Health information usability plays a key role.Public health institutions should formulate the diversified intervention measures of health promotion,and promote the obtainment of health short video information.

关 键 词：健康类短视频 医疗健康信息获取 农村居民 健康信息价值 

分 类 号：R-058[医药卫生]