“新商科”视域下电子商务专业课程教学改革——以网店美工课程为例  

Integrating the Teaching Reform of E-commerce Courses from the Perspective of"New Business"--Taking"Online Store Art Design"

作　　者：杜薇 陈岗[1] Du Wei;Chen Gang(Ningxia Institute of Science and Technology,Shizuishan Ningxia 753000)

机构地区：[1]宁夏理工学院,宁夏石嘴山753000

出　　处：《对外经贸》2024年第9期157-160,共4页FOREIGN ECONOMIC RELATIONS & TRADE

基　　金：宁夏教育厅本科教育教学改革研究与实践项目(项目编号:bjg2023098)。

摘　　要：在“新商科”的时代背景下,电子商务专业的课程改革显得尤为重要,特别是网店美工课程的改革更是势在必行。通过对新商科背景下电子商务课程改革目标的深入剖析,以及网店美工课程改革在电子商务人才培养中的重要作用和价值进行细致探讨,针对网店美工课程现存的问题,提出切实可行的教学改革措施。这些措施旨在培养出具备跨学科知识储备和综合实践能力的高素质电子商务人才,使他们能够迅速适应并引领电子商务行业的快速发展。为电子商务专业课程教学改革提供了有益的参考和借鉴,更有助于提升人才培养质量,推动电子商务行业的持续创新与发展。In the context of the"new business",the curriculum reform of e-commerce professional is particularly important,especially the reform of online store art course is imperative.Through the in-depth analysis of the e-commerce curriculum reform objectives under the background of the new business,and the detailed discussion of the important role and value of the online store art course reform in the training of e-commerce personnel,the feasible teaching reform measures are put forward for the existing problems of the online store art course.These measures aim to cultivate high-quality e-commerce personnel with interdisciplinary knowledge reserve and comprehensive practical ability,so that they can quickly adapt to and lead the rapid development of the e-commerce industry.It provides useful reference for the teaching reform of e-commerce professional courses,is more conducive to improving the quality of personnel training,and promotes the continuous innovation and development of the e-commerce industry.

关 键 词：网店美工 课程改革 电子商务 人才培养 

分 类 号：G420[文化科学—课程与教学论]