图形创意在老北京布鞋包装设计中的运用研究  

RESEARCH ON THE APPLICATION OF GRAPHIC CREATIVITY IN THE PACKAGING DESIGN OF OLD BEIJING CLOTH SHOES

作　　者：袁凡 孙婷 何浩 YUAN FAN;SUN TING;HE HAO

机构地区：[1]南通大学艺术学院

出　　处：《设计》2024年第17期4-7,共4页Design

基　　金：江苏省研究生科研与实践创新计划项目(SJCX22_1613)。

摘　　要：为提升老北京布鞋在市场中的品牌认知度和影响力,探究图形创意在老北京布鞋包装设计中的运用,提出了基于图形创意的老北京布鞋包装设计。针对老北京布鞋包装设计的现状进行分析,提出引入图形创意的概念和手法以提升老北京布鞋包装设计的效能。深入探讨图形创意在包装设计中的重要性,提升品牌形象,突出产品特性,直观传递信息,以及体现时代特征。经过实践验证,图形创意的运用使得老北京布鞋包装设计更具创新性和吸引力。通过巧妙地运用图案、花纹等元素,包装设计呈现出丰富的层次感和视觉效果,使产品更加引人注目。这些策略增强了老北京布鞋的品牌识别性,进一步满足不同群体的需求,为其提高竞争力提供了新的思路。In order to enhance the brand recognition and influence of Old Beijing Cloth Shoes in the market,the use of graphic creativity in the packaging design of Old Beijing Cloth Shoes is explored,and the packaging design of Old Beijing Cloth Shoes based on graphic creativity is proposed.Analyzing the current situation of the packaging design of Old Beijing Cloth Shoes,it is proposed to introduce the concept and technique of graphic creativity to enhance the effectiveness of the packaging design of Old Beijing Cloth Shoes.The importance of graphic creativity in packaging design is discussed in depth to enhance brand image,highlight product characteristics,convey information intuitively,and reflect the characteristics of the times.It has been practically verified that the use of graphic creativity makes the packaging design of Old Beijing Cloth Shoes more innovative and attractive.Through the skillful use of patterns,patterns and other elements,the packaging design presents a rich sense of hierarchy and visual effects,making the product more eye-catching.These strategies enhance the brand identity of old Beijing cloth shoes,further meet the needs of different groups,and provide a new way to improve its competitiveness.

关 键 词：老北京布鞋 品牌形象 包装信息 包装设计 图形创意 

分 类 号：TB482.1[一般工业技术—包装工程]