异质信息下考虑心理期望的产学研合作匹配决策研究  

Research on Matching Decision of Industry-University-Research Cooperation Considering Psychological Expectations Under Heterogeneous Information

作　　者：张裕稳 陈万明[1] ZHANG Yu-wen;CHEN Wan-ming(College of Economics and Management,Nanjing University of Aeronautics and Astronautics,Nanjing 211106,China)

机构地区：[1]南京航空航天大学经济与管理学院,江苏南京211106

出　　处：《数学的实践与认识》2024年第9期84-98,共15页Mathematics in Practice and Theory

基　　金：国家社会科学基金(20BGL203)。

摘　　要：针对产学研合作匹配选择的双向性以及信息的异质性、匹配主体的有限理性行为等问题,从高校和企业的双边匹配视角,提出了异质信息下考虑心理期望的产学研合作匹配决策方法.首先,分别给出高校和企业的评价值与期望值并对异质信息进行规范化,其次,基于主体的损失规避等心理行为构建益损值矩阵获得总体感知价值函数,最后,构建高校和企业的合作匹配模型并通过案例进行验证与对比分析.研究表明,模型能够在异质信息下充分考虑产学研合作主体的心理期望,提高合作匹配方案的满意度.In response to the bidirectional nature of industry-university-research coopera-tion matching,as well as the issues of heterogeneous information and the limited rationality behavior of matching entities,this paper proposes a matching decision method for industry-university-research cooperation based on psychological expectations under heterogeneous in-formation from the two-sided matching perspective of universities and enterprises.Firstly,the evaluation and expectation values of universities and enterprises are provided separately,and the heterogeneous evaluation information is normalized.Secondly,a benefit-loss value matrix is constructed based on psychological behaviors such as subject loss avoidance to ob-tain an overall perceived value function.Finally,cooperation matching models for universities and enterprises are established,and the models are validated and analyzed through matching cases.The research indicates that the model can adequately consider the psychological expec-tations of industry-university-research cooperation under heterogeneous information,thereby enhancing the satisfaction of cooperation matching solutions.

关 键 词：产学研合作 心理期望 异质信息 TODIM 双边匹配 

分 类 号：F272[经济管理—企业管理]