脱域与嵌入:民俗体育文化传播的多元共生与价值整合——基于遂溪醒狮的田野考察  

De-domain and Embedment:Multi-Symbiosis and Value Integration of Folk Sports Culture Communication——Field Investigation Based on the Suixi Lion Dance

作　　者：李青梅 张华 LI Qingmei;ZHANG Hua(School of Physical Sciences,LingNan Normal University,Zhanjiang524048,China)

机构地区：[1]岭南师范学院体育科学学院,湛江524048

出　　处：《体育与科学》2024年第5期94-102,共9页Journal of Sports and Science

基　　金：广东省哲学社会科学规划一般项目“粤西地区民俗体育的参与式治理研究”,项目号:GD24CTY15。

摘　　要：采用文献资料、田野调查等研究方法,在文化传播语境下对遂溪醒狮文化进行个案考察,沿着民俗体育文化的整合传播路径发现,“国家—社会”语境下传播主体价值诉求的不同,致使其在多个向度的连接中产生“脱域”与“嵌入”的张力,具体表现为社会层面的竞技诉求致使遂溪醒狮由盛转衰,市场层面的逐利诉求推动遂溪醒狮从文化符号逐步走向消费符号的职业化发展道路,国家层面的文化诉求要求遂溪醒狮的生存空间从扩张走向回归。上下内外合作过程存在博弈的根本原因在于传播主体的现实利益与文化诉求的差异、文化持有者教育资本制约、传播对象间的文化认同深度不够、传播内容体系建构的系统性缺失等。文章深入研究个案,提出加强传播主体价值取向的整合与共享、厘清传播对象的群体特征与认知层次、深化传播内容意义空间的挖掘与整理、实现三重维度传播媒介的融合等民俗体育文化传播策略。By using literature,field investigation and other research methods,Suixi lion dance culture is investigated from the context of cultural communication.Along the integrated communication path of folk sports culture,it is found that the communication subjects in the context of“state-society”have different value demands,resulting in the tension of“de-domain”and“embedment”in the connection of multiple dimensions.The specific performance is that the competitive appeal at the social level causes Suixi lion dance to turn from prosperity to decline,the profit-seeking appeal at the market level promotes Suixi lion dance to gradually move from a cultural symbol to a professional development path of consumer symbols,and the cultural appeal at the national level requires Suixi lion dance’s living space to return from expansion.The fundamental reason for the game in the process of cooperation between the upper and lower levels and the interior lies in the difference between the actual interests of the communication subjects and the cultural demands,the restriction of the educational capital of the cultural holders,the insufficient depth of cultural identity among the communication objects,and the systematic lack of the construction of the communication content system.Based on the in-depth case study,this paper puts forward the communication strategies of folk sports culture,such as strengthening the integration and sharing of the value orientation of the communication subject,clarifying the group characteristics and cognitive level of the communication object,deepening the mining and sorting of the meaning space of the communication content,and realizing the integration of three-dimensional communication media.

关 键 词：民俗体育 民族体育 民间体育 文化传播 遂溪醒狮 

分 类 号：G80-05[文化科学—运动人体科学]