离散式聚合:智能时代的城市形象--全球化上海的历史与经验  

A Discrete Aggregation:City Image in the Age of Artificial Intelligence-History and Experience of Shanghai’s Globalization

作　　者：孙玮[1] Sun Wei

机构地区：[1]复旦大学信息与传播研究中心,上海200433

出　　处：《国际大都市发展研究（中英文）》2024年第1期76-81,共6页

摘　　要：媒介对于城市形象的建构有着重要作用。大众媒介以专业团队生产、机构平台传输的中心化方式塑造城市形象。与之对照,智能媒介“分布式趋向中心”的传播方式,使得市民可以创造属于自己生命经验的文本。通过数字媒介的创造转换,个体即兴化、碎片式、偶然性的创作,渗透在城市日常生活中,成为个体与他人交流沟通、共在于城市的生存方式。上海城市形象不再局限于大众媒介生产的标准化产品,而是由市民融通虚实的日常城市实践不断生成的,呈现出离散式聚合的鲜明特征。The media plays an important role in building the image of a city.The mass media shapes the image of a city with a centralized approach through which city image is produced by professional teams and transmitted through institutional platforms.In contrast,intelligent media which transmit message through“a centralized organization with a distributed system”allows urban residents to create discourse which can demonstrate their own life experiences.Through the creative transformation of digital media,creations which are improvised,fragmented and accidental permeate through urban daily life,becoming a way of existence for individuals to communicate with others and coexist in the city.Shanghai's urban image is no longer confined by standardized products produced by mass media.Instead,it is continuously shaped by its residents’daily urban practices that integrate the virtual and real worlds,showing the distinctive characteristics of a discrete aggregation.

关 键 词：上海城市形象 数字媒介 离散式聚合 

分 类 号：G206.3[文化科学—传播学]