高质量物流服务对产品销量的影响  

The Impact of High-Quality Logistics Service on Product Sales

作　　者：王萌萌 WANG Mengmeng(Antai College of Economics&Management,Shanghai Jiao Tong University,Shanghai 200030,China)

机构地区：[1]上海交通大学安泰经济与管理学院,上海200030

出　　处：《上海管理科学》2024年第5期89-93,共5页Shanghai Management Science

摘　　要：线上零售的快速发展使零售企业或零售平台对物流配送服务越来越重视,并且投入大量的资本力争为用户提供高质量的物流服务。量化高质量的物流服务对产品销量的影响能够帮助企业更好地进行成本和收益的权衡。通过分析淘宝平台的产品层面的销售数据,使用固定效应模型,验证了高质量物流服务对产品销量的影响。同时,验证了高质量物流服务对产品销量的影响对不同类型的商家有不同的效果,即高信誉的卖家能够从提升物流服务质量中获得更高的收益。With the development of online retailing,retailers or retailing platforms pay more and more attention to logistics and distribution services,and invest a lot of capital to strive to provide users with high-quality logistics services.?Quantifying the impact of high-quality logistics services on product sales can help retailers better balance costs and benefits.Through the analysis of product-level sales data of Taobao platform,the fixed effect model is used to verify the impact of high-quality logistics service on product sales.?At the same time,it verifies that high-quality logistics services have different effects on different types of retailers,that is retailers with high reputation are more able to benefit from improving the quality of logistics services in term of product sales.

关 键 词：线上零售 物流服务 产品销量 

分 类 号：F272[经济管理—企业管理]