中国白酒酒标设计策略研究  

Research on Chinese Liquor Label Design Strategy

作　　者：时晓霞[1] SHI Xiao-xia(Shandong University of Art and Design,Jinan 250014,China)

机构地区：[1]山东工艺美术学院,山东济南250014

出　　处：《绿色包装》2024年第8期166-169,共4页Green Packaging

摘　　要：本文在分析白酒酒标类型和功能的基础上,介绍酒标上包含的主要内容,梳理酒标的材料和印制工艺,以期从年轻消费者的需求出发,通过运用书法字体、增加趣味、开展系列化、提供定制等设计策略,提升白酒品牌的知名度。Based on the analysis of the types and functions of liquor labels,this paper introduces the main contents of liquor labels,sorts out the materials and printing processes of liquor labels,in order to improve the popularity of liquor brands by using calligraphy fonts,adding interest,carrying out serialization,providing customization and other design strategies from the needs of young consumers.

关 键 词：中国白酒 白酒酒标 印刷工艺 设计策略 

分 类 号：TB482[一般工业技术—包装工程]