地方土特产包装设计中的色彩应用策略研究——以罗浮山“五行茶”为例  

Research on Color Application Strategies in Packaging Design of Local Specialties——Take Luofu Mountain’s“Five Elements Tea”as an Example

作　　者：陈怡静 李帆[1] CHEN Yi-Jing;LI Fan(Huizhou University,Huizhou 516007,China)

机构地区：[1]惠州学院,广东惠州516007

出　　处：《绿色包装》2024年第9期75-78,84,共5页Green Packaging

基　　金：惠州学院-罗浮山大学生社会实践教学基地(粤教高函(2023)4号)。

摘　　要：为探索地方土特产包装设计的色彩应用策略,分析其应用现状,并提出应用的创新意义。本研究对罗浮山“五行茶”进行地方土特产包装设计实践探讨,对客观人文色彩、主观情感色彩、世界观里中国色彩等三种不同的策略从理论、侧重与可行性上进行对比分析,以期为后续地方土特产色彩设计相关研究提供一些有价值的参考。In order to explore the color strategy of local specialty product packaging design,this paper analyzes the current situation and proposes innovative significance.This study conducted a practical discussion on the packaging design of local specialties in the brand design course,taking Luofu Mountain’s“Five Elements Tea”as an example,and analyzed three different strategies:objective humanistic color,subjective emotional color,and Chinese color in the world view.A comparative analysis was carried out in terms of theory,focus and feasibility,in order to provide some valuable reference for subsequent research on the color design of local native products.

关 键 词：色彩应用 土特产 包装设计 罗浮山 

分 类 号：TB482[一般工业技术—包装工程]