动漫角色在产品包装设计中的情感表达与消费者心理研究  

Emotional Expression and Consumer Psychology of Cartoon Characters in Product Packaging Design

作　　者：徐琼[1] XU Qiong(Department of Art&Design,Changjiang Polytechnic,Wuhan 430070,China)

机构地区：[1]长江职业学院艺术设计学院,湖北武汉430070

出　　处：《绿色包装》2024年第9期137-140,共4页Green Packaging

摘　　要：动漫角色作为一种独特的视觉元素,在产品包装设计中被广泛的应用。动漫角色中的诸多元素能够为产品包装设计带来丰富的创意和情感表达,从而吸引消费者的注意力并提高产品的市场竞争力。本文探讨了动漫角色在产品包装设计中对消费者情感的表达与影响。通过分析动漫角色形象、色彩和图形等元素在包装设计中的应用,从消费者心理的角度出发,探讨包装设计如何满足消费者的认同感、回忆情感和社交需求。通过实证研究和案例分析,帮助设计师更好地利用动漫角色在产品包装设计中实现情感表达,从而吸引消费者并提高产品的市场竞争力。As a unique visual element,cartoon characters are widely used in product packaging design.Many elements of cartoon characters can bring rich creativity and emotional expression to product packaging design,so as to attract consumers’attention and improve the market competitiveness of products.This paper discusses the expression and influence of cartoon characters on consumer emotion in product packaging design.Through analyzing the application of cartoon characters,colors and graphics in packaging design,this paper discusses how to satisfy consumers’sense of identity,recall emotion and social needs from the perspective of consumer psychology.Through empirical research and case analysis,it helps designers to better use animation characters to achieve emotional expression in product packaging design,so as to attract consumers and improve the market competitiveness of products.

关 键 词：动漫角色 产品包装设计 情感表达 消费者心理 

分 类 号：TB482[一般工业技术—包装工程]