桃花坞木版年画在旅游产品包装设计中的应用  

The Application of Taohuawu Wood-Block New Year Pictures in the Packaging Design of Tourism Products

作　　者：龙佳丽 姜夏旺[1] LONG Jia-li;JIANG Xia-wang(Hunan University of Technology,Zhuzhou 412000,China)

机构地区：[1]湖南工业大学,湖南株洲412000

出　　处：《绿色包装》2024年第9期156-159,163,共5页Green Packaging

摘　　要：目的 探讨桃花坞木版年画在旅游产品包装设计中的应用。方法 通过桃花坞木版年画的艺术特征以及其与旅游产品包装设计的契合性分析,结合设计案例阐述桃花坞木版年画的造型、色彩、构图在旅游产品包装设计中的应用方法。结论 通过方法阐述及实践应用,有效提升传统文化创新传承的新思路,为其他非遗类产品包装设计的应用提供思路和借鉴。Objective To explore the application of Taohuawu wood-block New Year pictures in the packaging design of regional tourism products.Methods By analyzing the artistic characteristics of Taohuawu wood-block New Year Pictures and the compatibility between the wood-block New Year pictures and the packaging design of tourism products,and combining with the design cases,this paper expounds the application methods of the shape,color and composition of Taohuawu wood-block New Year pictures in the packaging design of tourism products.Conclusion Through the elaboration of the method and its practical application,it can effectively promote the new ideas of traditional cultural innovation and inheritance,and provide ideas and references for the application of other intangible cultural heritage product packaging design.

关 键 词：桃花坞木版年画 地域文化 旅游产品 包装设计 

分 类 号：TB482[一般工业技术—包装工程]