乡村振兴战略下沛县冬桃品牌设计研究  

Research on the Brand Design of Winter Peach in Pei County under the Rural Revitalization Strategy

作　　者：周雯 崔浩[2] 廖丰丰[1] ZHOU Wen;CUI Hao;LIAO Fengfeng(Changzhou University,Changzhou 213159,China;Xuzhou University of Technology,Xuzhou 221018,China)

机构地区：[1]常州大学,江苏常州213159 [2]徐州工程学院,江苏徐州221018

出　　处：《鞋类工艺与设计》2024年第19期32-34,共3页SHOES TECHNOLOGY AND DESIGN

摘　　要：为推动乡村振兴战略持续性发展,构建具有鲜明地域特色的农产品品牌显得尤为关键。本文以徐州沛县为典范,深入介绍了该地区的农业产品—沛县冬桃的特性,并紧密融合其地域文化开展品牌设计。基于此着重探讨了该农产品的推广策略、防止滞销风险以及提升农民经济收益的途径。通过对当下我国农业品牌建设现状的深入剖析,提出了一系列有效的沛县冬桃农业品牌设计路径,旨在促进农业品牌建设的持续发展,并为地方经济的繁荣贡献力量。In order to promote the sustainable development of rural revitalization strategy,it is particularly important to build a brand of agricultural products with distinctive regional characteristics.Taking Pei County in Xuzhou as a model,this paper introduces the characteristics of Pei County's winter peach,an agricultural product in this region,and closely integrates its regional culture to carry out brand design.On this basis,the promotion strategy of this agricultural product,the prevention of unsalable risk and the ways to improve the economic income of farmers were emphatically discussed.Through an in-depth analysis of the current situation of China's agricultural brand building,a series of effective Peixian winter peach agricultural brand design paths are proposed,aiming to promote the sustainable development of agricultural brand building and contribute to the prosperity of the local economy.

关 键 词：乡村振兴 农产品 品牌设计 沛县冬桃 

分 类 号：TS206.2[轻工技术与工程—食品科学]