社会建构视角下的街道意象成因研究——基于南锣鼓巷的多模态数据分析  

A Study on the Formation of Street Image from a Social Construetion Perspective:A Multimodal Data Analysis of Nanluoguxiang

作　　者：钱笑 黄瓴[1] 肖竞[1] QIAN Xiao;HUANG Ling;XIAO Jing

机构地区：[1]重庆大学建筑城规学院,重庆400044

出　　处：《城市发展研究》2024年第9期56-60,61-63,共8页Urban Development Studies

基　　金：国家自然科学基金青年基金(52008050);重庆市社会科学规划项目(2020YBGL74)。

摘　　要：为了进一步推动人本空间的精细化营造,通过社会建构视角来研究街道意象的社会性成因。以南锣鼓巷为例,以多模态数据分析视角,将质性话语分析技巧融入定量的文本分析与图像识别,对社交媒体文本和图片进行分解、打标检验、归类和视觉话语分析。结果显示,南锣鼓巷的街道意象源于日常生活实践,并成形于人们对街道环境、互动关系、代表性符号的视觉呈现。进一步分析指出,社会认同下的先验知识、街道中的日常情境式互动、自我建构中的身份塑造是影响街道意象的关键因素。研究揭示了街道意象的日常社会性构建以及影响因素,强调了城市空间与社会生活之间的紧密关系,还提出了一个简明的多模态数据分析路径,以获得更全面和准确的分析结果。To further promote the deliberate creation of human-centric spaces,this paper explores the potential factors affecting the social construction of street image.This research chooses Nanluoguxiang to conduct a case study and adopts a multimodal data analysis,integrating qualitative discourse analysis techniques into quantitative text analysis and image recognition.After decomposing,tagging,classifying,and visually analyzing social network data,the results show the public image of Nanluoguxiang that derives from daily life and is shaped by visual representation of the street environment,interactive relationships,and representative symbols.Further analysis indicates that prior knowledge under social identity,everyday interactions on the street,and the construction of self-identity are key factors affecting the street image.This study reveals the social construction of the streetscape image and the influencing factors,highlighting the close relationship between urban space and social life.Furthermore,this study proposes a method of multimodal data analysis,to achieve more comprehensive and accurate analytical results.

关 键 词：街道意象 社会建构 多模态数据 社交网络 

分 类 号：TU984[建筑科学—城市规划与设计]