华佗五禽戏的动漫化传承与传播研究  

Research on the Inheritance and Communication of Hua Tuo's Wuqinxi Through Animation

作　　者：李海燕 LI Haiyan(Anhui Finance&Trade Vocational College,Hefei 230601,Anhui,China)

机构地区：[1]安徽财贸职业学院,安徽合肥230601

出　　处：《玩具世界》2024年第8期58-60,共3页Toys World

基　　金：2024年度安徽省科研计划编制项目“安徽非遗——《华佗五禽戏》动漫化的文化传承与创新发展研究”(2024AH052155)。

摘　　要：动漫是国内逐渐崛起的文化媒介,拥有巨大的传播潜力。华佗五禽戏是我国传统中医养生文化的重要组成部分,但它在年轻一代中的知名度并不高,用青年人喜欢的动漫化方式对其进行引导传播,可以为其提供全新的宣传渠道。文章首先研究了华佗五禽戏的渊源、演变和发展现状,并分析了华佗五禽戏动漫化的内涵与作用。然后通过调查总结了华佗五禽戏动漫化的效果、剖析了青年人对这种表现形式的认可度等。最后文章提出华佗五禽戏动漫化的传承与传播策略,希望为华佗五禽戏的发展提供借鉴。Animation is a rising cultural medium in China,which has great potential for communication.Hua Tuo's Wuqinxi is an important part of traditional Chinese medicine health-keeping culture in China,but its popularity in the younger generation is not high.Guiding and communicating Hua Tuo's Wuqinxi in the animation way that young people like can provide a new publicity channel for it.This paper first studies the origin,evolution and development status of Hua Tuo's Wuqinxi,and analyzes the connotation and function of the animation of Hua Tuo's Wuqinxi.Then,through the investigation,the animation effect of Hua Tuo's Wuqinxi is summarized,and young people's recognition of this expression form is analyzed.Finally,it puts forward the inheritance and communication strategy of Hua Tuo's Wuqinxi through animation,hoping to provide reference for the development of Hua Tuo's Wuqinxi.

关 键 词：华佗五禽戏 动漫化 传统文化传承 文化传播 

分 类 号：G852.6[文化科学—民族体育]