基于STP+SWOT模型的企业市场营销策略创新研究  

Research on enterprise marketing strategy innovation based on STP+SWOT model

作　　者：刘志刚 Liu Zhigang(Inner Mongolia Datang International Keshiketeng Coal Gas Co.,Ltd.,Chifeng,Inner Mongolia,025350)

机构地区：[1]内蒙古大唐国际克什克腾煤制天然气有限责任公司,内蒙古赤峰025350

出　　处：《市场周刊》2024年第27期88-91,共4页Market Weekly

摘　　要：基于对STP营销理论和SWOT理论内涵的把握,文章以Q企业为例,对其市场营销现状进行SWOT模型分析,进一步地,以STP模型为指导探索企业市场营销策略创新路径,可以对Q企业及其他相关企业有所启示,在不断提高自身营销水平与质量的同时,实现更加稳健的发展.Based on the understanding of the connotation of STP marketing theory and SWOT theory,this paper takes Q enterprise as an example to conduct SWOT model analysis on its marketing status quo.Further,STP model is used as a guide to explore the innovation path of enterprise marketing strategy,which can provide reference and reference for Q enterprise and other related enterprises,so as to continuously improve their marketing level and quality,achieve more stable development.

关 键 词：STP 营销理论 SWOT 分析理论 市场营销 

分 类 号：F713.56[经济管理—市场营销]