中式艺格符换:元宇宙语境下古典美学转化的新思路  

Chinese-style Ekphrasis:A New Approach to the Transformation of Classical Aesthetics in the Metaverse

作　　者：王小英 吴卓然 Wang Xiaoying;Wu Zhuoran(College of Literature,Jinan Universit)

机构地区：[1]暨南大学文学院 [2]暨南大学

出　　处：《符号与传媒》2024年第2期98-112,共15页Signs & Media

基　　金：教育部中华优秀传统文化专项课题(A类)重大项目(尼山世界儒学中心/中国孔子基金会课题基金项目)“中华优秀传统文化核心理念的符号考古学研究”(23JDTCZ008)中期成果。

摘　　要：在元宇宙浪潮的冲击下,艺格符换(ekphrasis)作为一种跨艺术诗学理论体现出深刻的理论内涵与现实价值,能够为中国古典美学乃至优秀传统文化的创造性转化与创新性发展提供助推动力。与此同时,中国传统文艺创作中托物言志、语图合体等特异性要素,也为艺格符换这一诗学舶来品得以引入,甚至最终内化为“中式艺格符换”提供了丰富的延展与阐释空间。而面对元宇宙发展的时代变局,我国诸如《姑苏琐记》、虚拟数字人“天妤”等的创作,揭示出“言新情”与“立新象”两种元宇宙语境下新的艺格符换实践模式,推进了中式艺格符换理论的发展,也为中国古典美学的当代转换提供了一种新思路。Under the impact of the metaverse wave,ekphrasis,as a cross-art poetic theory,has profound theoretical implications and practical value,serving as a driving force for the creative transformation and innovative development of Chinese classical aesthetics and even of the outstanding traditional culture.Simultaneously,the unique elements in traditional Chinese literary and artistic creation,such as conveying aspirations through objects and combining language and images,provide ample space for the introduction and eventual internalisation of ekphrasis,ultimately evolving into a“Chinese-style ekphrasis”with rich extensions and interpretations.In today's era of the development of metaverse,Chinese creations within the metaverse context,such as the short flm Gusu Suoji and the virtual digital person“Tianyu”,reveal new modes of ekphrasis practice:“speaking new emotions”and“establishing new images”,These practices not only advance the development of Chinese-style ekphrasis theory,but also offer a novel approach to the contemporary transformation of Chinese classical aesthetics.

关 键 词：艺格符换 符号学 元宇宙 中国古典美学 语言 图像 

分 类 号：B83-0[哲学宗教—美学] TP391.9[自动化与计算机技术—计算机应用技术]