数字技术赋能瑶族服饰文化新质生产力发展  

Digital Technology Enables the Development of New Quality Productive Forces of Yao Clothing Culture

作　　者：唐夕 TANG Xi(School of Media,Hunan University of Science and Technology,Yongzhou Hunan,425119,China)

机构地区：[1]湖南科技学院传媒学院,湖南永州425119

出　　处：《文化创新比较研究》2024年第24期85-89,共5页Comparative Study of Cultural Innovation

基　　金：国家级大学生创新创业项目“永州瑶族服饰文化IP数字资源的整理与发展研究”(项目编号:S202310 551017)。

摘　　要：数字技术创新驱动瑶族服饰文化产业升级,促进数字经济高质量发展。从理论逻辑上看,数字技术赋能瑶族服饰文化新质生产力发展主要体现在文化“新”的内涵和“质”的飞跃两个方面,是助力瑶族服饰文化绿色发展的“生命力”。数字技术从劳动者转型、生产资料转型,数字经济模式转型等方面助力瑶族服饰文化绿色的新质生产力发展。从实现路径来看,激活瑶族服饰文化数字资源活力,建立合理的数据管理机制;加大数字人才队伍培养力度,建立数字人才数据库;加强数字技术创新与应用,打造瑶族服饰文化数字IP;创新元宇宙空间,重塑瑶族服饰文化数字经济消费模式;运用数字技术共同赋能瑶族服饰文化新质生产力发展,提高瑶族服饰文化数字经济价值。Digital technology innovation drives the upgrading of Yao clothing culture industry and promotes high-quality development of digital economy.From a theoretical and logical perspective,digital technology empowers the development of new quality productivity in Yao clothing culture,mainly reflected in two aspects:the connotation of cultural"new"and the leap in"quality",which is the"vitality"that helps promote the green development of Yao clothing culture.Digital technology has helped promote the development of green and high-quality productivity in Yao clothing culture through the transformation of laborers,means of production,and digital economic models.From the perspective of implementation path,activate the vitality of digital resources of Yao clothing culture and establish a reasonable data management mechanism;intensify the training of digital talent teams and establish a digital talent database;strengthen digital technology innovation and application,and create a digital IP for Yao clothing culture;innovate the metaverse space,reshape the digital economy consumption mode of Yao clothing culture,use digital technology to jointly empower the development of new quality productivity of Yao clothing culture,and enhance the digital economic value of Yao clothing culture.

关 键 词：瑶族服饰文化 数字技术 数字IP 元宇宙 数字文旅 新质生产力 

分 类 号：F49[经济管理—产业经济] F124