中西方沙发色彩集群比较分析  

Comparative Analysis of Sofa Color in the East and West

作　　者：唐婷丽 陈于书 TANG Tingli;CHEN Yushu(College of Furnishings and Industrial Design,Nanjing Forestry University,Nanjing 210037,China)

机构地区：[1]南京林业大学家居与工业设计学院,南京210037

出　　处：《家具》2024年第5期72-76,87,共6页Furniture

基　　金：国家重点研发计划(2017YFD0601104)。

摘　　要：中西方不同的历史背景和文化传统决定了中西方沙发迥异的美学思想。分别以中西方10家知名沙发品牌产品中当下正面向市场的沙发产品作为研究对象,基于HSV色彩空间模型对沙发样本色彩意象进行量化,并选用K-means聚类算法构建代表性沙发色彩样本集,通过假设检验的方法比较样本集数据并进行分析讨论。数据结果显示,中西方沙发品牌色彩设计在色调和明度之间没有明显差异,饱和度之间具有显著差异,西方沙发色彩饱和度明显整体高于国内品牌沙发。总体上,暖色调、低饱和、中高明度色彩为当下沙发的主流色彩,高饱和、高明度色彩方案可作为品牌差异化竞争策略,成为形象产品色彩,从而增强品牌识别度。二者在美学观上的差异,为当代沙发的色彩设计提供不同的思路与灵感。The distinct historical backgrounds and cultural traditions of China and the West have shaped divergent aes‐thetic perspectives on sofas.This study examines the current sofa products of ten renowned sofa brands from both re‐gions,quantifying the Color imagery of the sofa samples based on the HSV color space model.The K-means clustering algorithm was employed to construct representative sofa color sample sets,and hypothesis testing was used to compare and analyze the sample data.The data results show no significant differences in hue and lightness between Chinese and Western sofa brands,but there are notable differences in saturation.Western sofa colors tend to have significantly higher overall saturation compared to domestic brands.However,the mainstream sofa colors are generally warm-toned,low-saturation,and medium-to-high lightness.High-saturation,high-lightness color schemes can serve as a brand differentia‐tion strategy,becoming distinctive production colors that enhance brand recognition.The aesthetic differences between Eastern and Western perspectives provide diverse inspirations and approaches for contemporary sofa color design.

关 键 词：中西方 沙发 色彩 HSV色彩空间 

分 类 号：TS664[轻工技术与工程]