框架异化:被“放逐”的主流媒体与“漂移”的新闻  

Framing Alienation:The"Exiled"Mainstream Media and the"Drifting"News

作　　者：王国燚 WANG Guo-yi

机构地区：[1]广州华立学院,传媒与艺术设计学院

出　　处：《新闻知识》2024年第5期30-34,94,共6页News Research

摘　　要：当新闻成为商品,围绕其建立的社会关系异化为对“物”的依赖,这也冲击着旧有新闻报道框架,由此引发的主流媒体被“放逐”、新闻“漂移”等问题正袭扰信息环境。本文尝试提出“自救”与“他救”两条破局之道,即主流媒体转移发布阵地重心与推动商业化媒体平台创新盈利模式,希望以此纾解主流媒体当下困局。As news becomes a commodity,the social relations built around it are alienated into a dependence on"things,"impacting the traditional framework of news reporting.This phenomenon has led to issues such as"exile"of mainstream media and"drift"of news.In response,this paper attempts to propose two solutions:the relocation of mainstream media's distribution focus and the innovation of profit models for commercial media platforms.These strategies aim to alleviate the current predicament faced by mainstream media.

关 键 词：框架理论 异化 媒体市场化 传播治理 

分 类 号：G212[文化科学—新闻学]