竞争网络规模对商业模式裂变的影响机理研究——一个有调节的中介模型  

Research on the Influence Mechanism of Competitive Network Scale on Business Model Spin-off:A Moderated Mediation Model

作　　者：张强 王炳成[2] 李洪伟[2] ZHANG Qiang;WANG Bingcheng;LI Hongwei(Business School,Qingdao University of Technology,Qingdao 266520,China;College of Economics and Management,Shandong University of Science and Technology,Qingdao 266590,China)

机构地区：[1]青岛理工大学商学院,山东青岛岛266520 [2]山东科技大学经济管理学院,山东青岛266590

出　　处：《科学学与科学技术管理》2024年第9期91-103,共13页Science of Science and Management of S.& T.

基　　金：国家社会科学基金项目(23BGL072)。

摘　　要：商业模式裂变已成为企业在新竞争格局下塑造竞争优势的重要途径,但当前研究相对缺乏对商业模式裂变影响因素和发生机理的探讨。基于社会网络理论视角,探究了竞争网络规模对商业模式裂变的影响,以及高管注意力配置的中介作用和冗余资源的调节作用。通过对218家企业的调研与数据分析,结果发现:(1)竞争网络规模对商业模式裂变具有显著的正向影响;(2)高管注意力配置在竞争网络规模与商业模式裂变之间起部分中介作用;(3)冗余资源会强化高管注意力配置与商业模式裂变之间的正向关系,还会强化竞争网络规模通过高管注意力配置影响商业模式裂变的间接效应。Business model spin-off has become an important way for enterprises to shape their competitive advantage in the new competitive pattern,but existing research has not yet developed a clear understanding of its influencing factors and occurrence mechanism.In the context of networked competitive relationships,members of competitive network can directly or indirectly provide reference information for enterprises'business model spin-off decisions and behaviors,espe-cially in larger-scale competitive network,where enterprises are able to discover and obtain multi-channel and multi-type information related to business model spin-off,which is conducive to the further enhancement of their business model spin-off capabilities.Although competitive network scale may have an important impact on business model spin-offs car-ried out by enterprises in dynamic market environments,issues such as what specific mechanisms exist between them and whether the relationship between them is affected by the specific context of the enterprise still need to be explored in depth.The research constructs a moderated mediation model based on social network theory and the attention-based view to explore the impact of competitive network scale on business model spin-off,and analyzes the mediating and moderating roles played by TM attention allocation and slack resource.Sample data from 218 enterprises were collected through ques-tionnaires and the research hypotheses were tested using multiple hierarchical regression and Bootstrap methods.The fol-lowing conclusions were drawn from the research:First,the competitive network is an important factor driving the busi-ness model spin-off of enterprises,and the influence effect will be enhanced with the expansion of competitive network scale.Second,TM attention allocation partially mediates the relationship between competitive network scale and business model spin-offs,allowing executives to acquire new and more diverse knowledge and information when they deal with mul-tiple attention goals and to drive

关 键 词：竞争网络规模 高管注意力配置 冗余资源 商业模式裂变 

分 类 号：F270[经济管理—企业管理]