社交媒体使用与青年人婚恋观光谱——基于倾向得分匹配和夏普利值分解法  

Social Media Usage and the Spectrum of Young People s Views on Love and Marriage:Based on Propensity Score Matching and Shapley Value Decomposition

作　　者：刘德寰[1] 巩固 LIU Dehuan;GONG Gu

机构地区：[1]北京大学,北京100091 [2]北京大学新媒体研究院,北京100091

出　　处：《湖南师范大学社会科学学报》2024年第5期102-114,共13页Journal of Social Science of Hunan Normal University

基　　金：“研究阐释党的十九届四中全会精神”国家社会科学基金重大研究项目“建立全媒体传播体系研究”(20ZDA057)。

摘　　要：沿着“传统—现代—后现代”的社会变迁维度建构青年人婚恋观光谱,通过倾向得分匹配和夏普利值分解法,考察社交媒体和社会结构背景对婚恋观产生影响的因果机制和二者间的动态博弈后发现:个人因素、家庭因素、社会因素这三层结构性背景非线性地影响着青年人社交媒体使用方式;“传统基础型”婚恋观受个体结构性背景的影响最大,相比之下,社交媒体的作用微不足道;“现代适应型”婚恋观更多地被弱关系社交媒体所强化;“后现代探索型”婚恋观同样深受社交媒体影响和异构,强关系社交媒体削弱了此观念,而两性情感交友类社交媒体则反过来强化了对这一观念的普遍认同。Along the dimension of social change from“traditional”to“modern”and to“postmodern”,a spectrum of young people s views on love and marriage was constructed.Using propensity score matching and Shapley value decomposition,the study examines the effect of causal mechanisms and dynamic interplay between social media and social structural backgrounds on views on love and marriage.The research finds that personal,family,and social factors non-linearly influence young people s use of social media.The“traditional foundational”views on love and marriage are most influenced by individual structural backgrounds,with social media playing a negligible role.In contrast,the“modern adaptive”views are more reinforced by weak-tie social media.The“postmodern exploratory”views are significantly influenced and shaped by social media;strong-tie social media weaken this perspective,while gender-specific dating social media strengthen its widespread acceptance.These findings reveal how social media,as a catalyst for new-era views on love and marriage,reflects rich cultural phenomena and social dynamics among young people.

关 键 词：社交媒体 社会结构 社会资本 青年婚恋观 因果推断 

分 类 号：C913.1[经济管理] C913.5[社会学] G206[文化科学—传播学]