视觉传达设计中的极简美学风格研究——以无印良品为例  

Research on Minimalist Aesthetic Style in Visual Communication Design-Taking MUJI as an Example

作　　者：章佩峰[1] ZHANG Peifeng(Regulation and Development Planning Division,Anhui Professional College of Art Policy,Hefei 230071,China)

机构地区：[1]安徽艺术职业学院政策法规与发展规划处,安徽合肥230071

出　　处：《黄山学院学报》2024年第4期99-101,共3页Journal of Huangshan University

基　　金：安徽省高校质量工程项目(2021jyxm0764)。

摘　　要：无印良品极简美学体现出“无中生有”、简约自然的设计理念以及自然素朴的选材原则。无印良品极简美学体现在包装设计中的造型结构、色彩运用、文字视觉等方面。无印良品视觉传达设计中极简美学的视觉体验包括练“形”凝神“、素”材归源、净“色”显质、泊“淡”致雅。MUJI minimalist aesthetics reflect the design concept of“come out of thin air,”being simple and natural,as well as the simple and unadorned material selection principle.MUJI minimalist aesthetics is widely used in packaging design,particularly in different kinds of brand packaging,such as modeling structure,color application,word vision,and other aspects.The visual experience of minimalist aesthetics in Muji visual communication design includes refining the“form”with fixed attention,returning the“raw”materials with original favor,purifying the“look”with its real color,and maintaining the“mild”with an elegant appearance.

关 键 词：视觉传达 极简美学 无印良品 品牌 

分 类 号：B832.3[哲学宗教—美学] TB472[一般工业技术—工业设计]