基于SPSS对云南省中药消费者的调研  

Survey of traditional Chinese medicine(TCM)consumers in Yunnan Province based on SPSS

作　　者：吴炜华 王远富 Wu Weihua;Wang Yuanfu(Southwest Forestry University,Kunming,Yunnan,650224)

机构地区：[1]西南林业大学,云南昆明650224

出　　处：《市场周刊》2024年第28期70-73,共4页Market Weekly

摘　　要：云南省中药材资源总量庞大,占全国的一半左右,其中药消费者的基数非常之大,大众就医用药方便等需求与日俱增。文章以云南省的部分中药消费者为调查群体,采用电子问卷调查法,利用SPSS软件对消费者的就医心理和使用情况进行分析,并根据结果利用SWOT分析云南中药行业发展的优缺点,以更好地推动中药行业的发展。The total amount of TCM resources in Yunnan Province is huge,accounting for about half of the country,and the base of TCM consumers is very large,the demand of the public for the convenience of medicine is increasing day by day.In this paper,some TCM consumers in Yunnan Province were selected as the survey group,electronic questionnaire survey method was adopted,and SPSS software was used to analyze consumers’medical treatment psychology and usage,and SWOT was used to analyze the advantages and disadvantages of the development of TCM industry in Yunnan according to the results,so as to better promote the development of TCM industry.

关 键 词：中药行业 SPSS 就医心理 SWOT分析 

分 类 号：F713.55[经济管理—市场营销] R288[经济管理—产业经济]