“描述性”標誌的欺騙性及顯著性的認定  

Determination of Deceptiveness and Distinctiveness of"Descriptive"Marks

作　　者：吴莉娟 韓元牧 Wu Lijuan;Han Yuanmu(BIPI;School of Philosophy of Renmin University of China)

机构地区：[1]北京求真務實知識產權諮詢服務有限責任公司 [2]中國人民大學哲學院

出　　处：《中国专利与商标》2024年第4期44-55,共12页China Patents & Trademarks

摘　　要：一、引言:兩個案例在商標法理論中,根據商標與商品之間的關聯程度,可將商標分爲臆造性標誌、任意性標誌、暗示性標誌、描述性標誌。其中,描述性標誌,又稱叙述性標誌(descriptive mark),指的是具有描述性的文字、圖形或其組合構成的商標。I.Two introductory cases In the theories of trademark law,according to the association between trademarks and goods,trademarks can be categorized into fanciful marks,arbitrary marks,suggestive marks and descriptive marks,wherein descriptive marks,also known as narrative marks,refer to trademarks composed of descriptive words,graphics or combination thereof.

关 键 词：暗示性 叙述性 描述性 任意性 法理 

分 类 号：D92[政治法律—法学]