重庆沉浸式夜游互动体验设计研究  

Research on the Design of Interactive Experience for Immersive Night Tours in Chongqing

作　　者：钱默[1] 梁佳妮 QIAN Mo;LIANG Jiani(College of Media Arts,Chongqing University of Posts and Telecommunications,Chongqing 400065,China)

机构地区：[1]重庆邮电大学传媒艺术学院,重庆400065

出　　处：《四川旅游学院学报》2024年第6期55-60,共6页Journal of Sichuan Tourism University

基　　金：2024年重庆市教委人文社科重点项目“重庆历史文化街区沉浸式夜游互动体验设计研究”,项目编号:24SKGH087。

摘　　要：沉浸式夜游作为新兴的旅游形态,不仅可以满足大众日益增长的体验化、个性化需求,更是新一代消费者所青睐的夜间游玩方式之一。文章从阐述沉浸式夜游互动体验设计的理论来源及主要功能出发,通过分析重庆沉浸式夜游互动体验设计现状和国内外优秀设计案例,提出挖掘自然旅游资源、充分融入文化元素、共创实时交互体验、以数字科技为发力点等互动体验设计策略,为重庆沉浸式夜游提供创新设计思路和方案。Immersive night tours,as an emerging form of tourism,not only meet the growing experiential and personalized needs of the public,but are also one of the night play modes favored by the new generation of consumers.Starting from explaining the theoretical sources and main functions of interactive experience design for immersive night tours,this article analyzes the current situation of interactive experience design for immersive night tours in Chongqing and excellent design cases at home and abroad.It proposes interactive experience design strategies such as exploring natural tourism resources,fully integrating cultural elements,co-creating real-time interactive experiences,and using digital technology as the starting point.The objective is to provide innovative design ideas and solutions for immersive night tours in Chongqing.

关 键 词：重庆 沉浸式夜游 互动体验 设计 旅游 

分 类 号：F592[经济管理—旅游管理]