环境绩效反馈与企业绿色创新模式选择  

Environmental Performance Feedback and the Selection of Green Innovation Models for Enterprises

作　　者：肖静 曾萍[1,2] 陈国才[1] XIAO Jing;ZENG Ping;CHEN Guo-cai(School of Business Administration,South China University of Technology,Guangzhou 510641,China;Center for Strategic Management of Chinese Enterprises,South China University of Technology,Guangzhou 510641,China)

机构地区：[1]华南理工大学工商管理学院,广州510641 [2]华南理工大学中国企业战略管理研究中心,广州510641

出　　处：《研究与发展管理》2024年第5期160-172,共13页R&D Management

基　　金：国家社会科学基金一般项目“营商环境影响领先民营制造企业高质量发展的机制与路径研究”(22BGL099);广东省自然科学基金项目“‘双碳’背景下中国制造企业绿色战略响应的过程机制:理论模型与实证研究”(2024A1515012805)。

摘　　要：绿色创新是企业实现高质量发展的重要途径,但现实中企业绿色创新的模式高度离散,根据企业行为理论,环境绩效反馈水平的差异可能是形成这一现象的重要原因。以2008—2022年中国重污染上市企业为样本,实证分析了环境绩效反馈对企业绿色创新模式的影响与机制。研究发现:在环境绩效正反馈时,企业倾向于选择具有“变革”意义的战略性绿色创新;在环境绩效负反馈时,则倾向于选择具有“合规”意义的合规性绿色创新。内部的CEO绿色背景强化了环境绩效正反馈对战略性绿色创新的积极作用,但弱化了环境绩效负反馈对合规性绿色创新的积极作用。外部的环境规制强度弱化了环境绩效正反馈对战略性绿色创新的积极影响,但强化了环境绩效负反馈对合规性绿色创新的积极影响。拓展性分析表明,只有战略性绿色创新才能推动企业高质量发展。研究结论对绩效反馈和绿色创新的理论研究做出了重要贡献,为企业绿色创新实践提供了经验借鉴。Green innovation is an important way for enterprises to achieve high-quality development,but in practice,the models of green innovation for enterprises are highly diverse.According to behavioral theory of the firm,differences in environmental performance feedback levels may be an important reason for this phenomenon.It empirically analyzed the impact and mechanism of environmental performance feedback on green innovation models of heavily polluting listed companies in China from 2008 to 2022.It finds that when there is positive environmental performance feedback,enterprises tend to choose strategic green innovation(SGI)with“change”significance.When there is negative environmental performance feedback,there is a tendency to choose compliant green innovation with“compliance”significance.CEO’s green background strengthens the positive effect of positive environment performance feedback on strategic green innovation,but weakens the positive effect of negative environmental performance feedback on compliant green innovation.The external environmental regulation intensity of enterprises weakens the positive effect of positive environment performance feedback on strategic green innovation,but strengthens the positive effect of negative environmental performance feedback on compliant green innovation.The analysis of expansion potential indicates that only strategic green innovation can drive high-quality development in enterprises.It makes significant contributions to the theoretical research of performance feedback and green innovation,offering practical insights for enterprises to draw upon in their green innovation endeavors.

关 键 词：环境绩效反馈 绿色创新 CEO绿色背景 环境规制强度 高质量发展 

分 类 号：F270[经济管理—企业管理]