数字技术赋能农业社会化服务的技术逻辑与实践困境——基于农技推广大数据的分析  

Technical Logic and Practical Challenges of Digital Technology Empowering Agricultural Socialization Services:An Analysis Based on Big Data of Agricultural Extension Platform

作　　者：朱萌 龚为纲[2] ZHU Meng;GONG Weigang(School of Digital Economics,Hubei University of Economics,Wuhan 430205;School of Sociology,Wuhan University,Wuhan 430072,China)

机构地区：[1]湖北经济学院数字经济学院,武汉430205 [2]武汉大学社会学院,武汉430072

出　　处：《西北农林科技大学学报（社会科学版）》2024年第6期83-95,共13页Journal of Northwest A&F University(Social Science Edition)

基　　金：教育部人文社会科学基金项目(20YJC790197)。

摘　　要：通过对数字技术在农业社会化服务领域的应用进行分析,呈现数字技术赋能农业技术服务的技术逻辑、社会建构逻辑与非预期后果。从数字技术应用的技术逻辑来看,数字技术通过数字平台的连通效应、数字技术的普惠效应和数字化考核机制,实现了对传统线下农技服务模式的再造,并有效提升了农业技术人员回应农户技术需求的积极性。进一步分析发现,数字技术的实践受一系列社会因素影响,如科层体系、传统线下农技服务模式和农户的数字化生存能力对数字技术实践形态的影响。科层体系主要通过政绩逻辑和考核逻辑对数字技术的实践产生影响,而传统线下农技人员的生计模式在很大程度上影响其使用数字化农技服务的动力,农户的数字化生存能力则限制了其使用数字化农技服务的可能性。数字技术实践过程中的这些影响因素给数字技术的实践带来困境,并突出地表现为数字形式主义问题和数字鸿沟问题。基于以上问题,提出了进一步优化数字技术在农技推广领域应用的对策建议。This study aims to analyze the application of digital technology in agricultural socialization services,presenting the technical logic,social construction logic,and unintended consequences of digital technology empowering agricultural technical services.From the perspective of the technical rationale of digital technology,it has restructured traditional offline agricultural technical service through the connectivity effects of digital platforms,the inclusive benefits of digital technology,and digital assessment mechanisms,effectively boosting the proactive response of agricultural technicians to farmers’technical needs.Furthermore,an in-depth analysis reveals that the implementation of digital technology is shaped by various social factors.This paper focuses on the influence of bureaucratic systems,traditional offline agricultural technical service models,and farmers’digital survival capabilities in the forms of digital technology implementation.Bureaucratic systems primarily impact digital technology practice through performance and assessment logic,while the livelihood patterns of traditional offline agricultural technicians significantly affect their inclination to adopt digital agricultural services.Moreover,farmers’digital survival capabilities limit their potential to use digital agricultural services.These influencing factors in the digital technology implementation process present challenges,notably in the forms of digital formalism and the digital divide.Based on the discussions above,the paper proposes strategies to further optimize the application of digital technology in agricultural extension.

关 键 词：大数据 数字技术 农业技术服务 数字乡村 

分 类 号：F324.6[经济管理—产业经济] F323.3