仪式传播·生活展演·身份认同:数字时代孕期女性的媒介化赋权实践研究  

Ritual Communication,Life Performance,and Identity Identification:Research on Media Empowerment Practice of Pregnant Women in the Digital Era

作　　者：刘娜[1] 王玥敏 Liu Na;Wang Yuemin(Wuhan University)

机构地区：[1]武汉大学新闻与传播学院,湖北武汉430072

出　　处：《新闻与传播评论》2024年第6期62-72,共11页Journalism & Communication Review

基　　金：教育部人文社会科学规划基金一般项目(19YJA860014)。

摘　　要：数字时代聚集于社交媒体平台的孕期女性在以孕期记录、日常打卡与互动分享等生活展演为内容的仪式传播中促成新的身份认同。基于孕期女性的媒介化赋权实践,扎根社交媒体平台的田野调查,发现孕期女性不同于其孕前的仪式传播与生活展演。从空间视角分析孕期女性如何在个体空间与平台空间中穿梭跨越,凭借参与式观察与深度访谈的研究方法,可以深度梳理孕期女性在社交媒体中的媒介使用记录。研究发现:孕期女性通过内容丰富、形式多样的日常生活展演在社交媒体平台中积极与他人互动以完成仪式传播的建构,并借此促成孕期女性共同体的建立,完成孕期女性对当下新身份的认同。媒介化的传播、展演与认同,不仅形成彼此勾连彼此影响的赋权逻辑,而且对其进行学理分析能够为相关研究提供学术支撑。Pregnant women gathered on social media platforms in the digital age are constructing new identity through ritual communication,which includes life performances such as pregnancy recording,daily check-in,and interactive sharing.Based on the practice of media empowerment for pregnant women and field research rooted in social media platforms,this research revealed that pregnant women are different from their pre-pregnancy ritual communication and life performances.From a spatial perspective,this paper analyzed how pregnant women shuttle and cross between individual and platform space by the research methods of participatory observation and in-depth interviews,which could deeply sort out the media usage records of pregnant women on social media.This paper depicted that pregnant women actively interact with others on social media platforms by rich and diverse ceremonial communication activities to achieve daily life performances,while it thereby promoted the establishment of a community for pregnant women and finally completed their identification with their new identities under the perspective of ritual dissemination.What combined the dissemination,performance,and identification through media,not only formed a logic of empowerment that connects and influences each other,but also provided academic support for related research through theoretical analysis.

关 键 词：孕期女性 仪式传播 生活展演 身份认同 赋权 

分 类 号：G206[文化科学—传播学]