传统文化元素融入现代广告艺术设计的策略  

The Strategy of Integrating Traditional Cultural Elements into Modern Advertising Art Design

作　　者：张亦超 ZHANG Yichao(Zhangzhou Institute of Science and Engineering,Zhangzhou 363000,China)

机构地区：[1]漳州理工职业学院,福建漳州363000

出　　处：《鞋类工艺与设计》2024年第20期89-91,共3页SHOES TECHNOLOGY AND DESIGN

摘　　要：各国间的贸易往来愈发频繁,作为新型的宣传方式,广告在商品促销方面的作用也愈发明显,也随之提升对现代广告艺术设计的要求。广告艺术设计具有极强的创造性,传统文化元素历经几千年的沉淀仍然保持着鲜活的生命力,将其融入广告艺术设计中,可丰富设计的灵感,突破设计思维的局限性,促进广告艺术设计创新发展。但从如今传统文化元素在广告艺术设计的应用情况来看,还存在应用形式单一、内容选择过于盲目等问题,导致实际的应用效果不如人意。因此,相关工作者后续还应不断实践与探索,确保传统文化元素在广告艺术设计中的价值可充分展现出来,现代广告艺术设计获得源源不竭的灵感,传统文化元素也可实现有效的传承与发展。The trade between countries is becoming more and more frequent.As a new way of publicity,advertising plays a more and more obvious role in commodity promotion,which also raises the requirements for modern advertising art design.Advertising art design has strong creativity,and traditional cultural elements still maintain fresh vitality after thousands of years of precipitation.Integrating them into advertising art design can enrich the inspiration of design,break through the limitations of design thinking,and promote the innovation and development of advertising art design.However,from the current application situation of traditional cultural elements in advertising art design,there are still problems such as single application form and blind content selection,which lead to unsatisfactory actual application effect.Therefore,relevant workers should continue to practice and explore in the future to ensure that the value of traditional cultural elements in advertising art design can be fully displayed,modern advertising art design can obtain inexhaustible inspiration,and traditional cultural elements can also achieve effective inheritance and development.

关 键 词：传统文化元素 现代广告艺术设计 融合发展 

分 类 号：J505[艺术—艺术设计]