用户体验下的互联网品牌设计研究——以哔哩哔哩为例  

Research on Internet Brand Design under User Experience--Taking Bilibili as an example

作　　者：陶良欢 TAO Lianghuan(School of Design,Anhui Engineering University,Wuhu 241000,China)

机构地区：[1]安徽工程大学设计学院,安徽芜湖241000

出　　处：《鞋类工艺与设计》2024年第20期135-137,共3页SHOES TECHNOLOGY AND DESIGN

摘　　要：随着Web3.0时代的到来,体验经济的趋势下,互联网品牌的设计更加呈现出以用户体验为中心的趋势。积极的用户体验可以使得用户轻松有效地完成任务,有效地增加用户和品牌间的亲密度、舒适度和成功度,从而提升用户的满意度及粘性。本文从用户体验角度出发,结合具体的案例研究方法,对品牌设计与用户体验的内涵、以用户为中心哔哩哔哩品牌建设方法等进行分析,探索哔哩哔哩的品牌构建及价值提升策略,为用户体验下互联网品牌的设计塑造提供帮助。With the advent of the Web 3.0 era,the design of Internet brands has become more user experience-centered.A positive user experience can make users complete tasks easily and effectively,effectively increase the intimacy,comfort and success between users and brands,and thus enhance user satisfaction and stickiness.This paper analyzes the correlation between brand design and user experience and the user-centered brand building method of bilibili from the perspective of user experience,combined with specific case study methods,to explore the brand building and value enhancement strategies of bilibili and provide help for the design shaping of Internet brand under user experience.

关 键 词：互联网品牌设计 用户体验 哔哩哔哩 品牌构建 

分 类 号：F274[经济管理—企业管理]