基于用户画像分析的应对读者投诉实证研究——以M大学图书馆为例  

An Empirical Study on Responding to Reader Complaints Based on User Portrait Analysis:A Case Study of M University Library

作　　者：陈涛[1] CHEN Tao(Library of Yunnan University for Nationalities,Kunming 650504,China)

机构地区：[1]云南民族大学图书馆,昆明650504

出　　处：《大学图书情报学刊》2024年第6期132-136,共5页Journal of Academic Library and Information Science

摘　　要：从用户画像视角对M大学图书馆投诉群体进行研究,分析用户画像技术为图书馆处理读者投诉问题带来的影响与作用,阐述用户画像技术在读者投诉领域应用的方式方法,定义M大学图书馆读者投诉群体的画像特征,归纳用户画像技术在读者投诉领域应用中存在的瓶颈,并提出应对之策。This paper studies the complaint groups of M University Library from the perspective of user portraits,points out the impact and role of user portraits technology on the librarys handling reader complaints,specifically expounds the ways and methods of user portraits technology in the field of reader complaints,analyzes and defines the portrait characteristics of the complaint groups of M University Library readers,summarizes the bottlenecks in the application of user portraits in the field of reader complaints,and looks forward to the future work.

关 键 词：用户画像 读者投诉 高校图书馆 读者服务 

分 类 号：G252[文化科学—图书馆学] G258.6