政府补贴下考虑成本分担与绿色推广的低碳供应链定价研究  

Research on Pricing in Low-carbon Supply Chain Considering Cost Sharing and Green Promotion under Government Subsidies

作　　者：陈宇康 王桦 CHEN Yukang;WANG Hua(Institute of High-quality Development Evaluation,School of Management,Nanjing University of Posts and Telecommunications,Nanjing 210023,China;Institute of Electronic and Information Engineering of UESTC in Guangdong,Dongguan 523808,China)

机构地区：[1]南京邮电大学管理学院高质量发展评价研究院,江苏南京210023 [2]电子科技大学广东电子信息工程研究院,广东东莞523808

出　　处：《物流科技》2024年第21期118-122,共5页Logistics Sci Tech

基　　金：国家自然科学基金资助项目(72001117);中国博士后科学基金项目(2022M720672、2024T170106);江苏省研究生科研与实践创新计划项目(KYCX22_0874);广东省基础与应用基础研究基金项目(2023A1515110645)。

摘　　要：在政府根据低碳努力水平进行补贴的情形下,构建了无成本分担契约且零售商无绿色推广、存在成本分担契约且零售商无绿色推广以及存在成本分担契约且零售商绿色推广三种情形下零售商与制造商构成的绿色供应链定价模型。因此,研究了不同情形下政府补贴对零售商、制造商最优定价、利润的影响。此外,比较分析了政府补贴对成本分担契约和零售商绿色推广价值的影响。结果表明:首先,当政府补贴较小且碳减排成本小于临界值时,政府补贴对批发价格产生负影响。此外,当零售商无绿色推广时,若政府补贴较小或政府补贴处于中间值且碳减排成本小于临界值,则政府补贴对零售价格产生负影响。其次,政府补贴有效提升了零售商、制造商的利润、碳减排努力水平以及绿色推广水平。最后,成本分担契约以及零售商绿色推广总是对零售商和制造商产生正的价值。Under the scenario that the government subsidizes according to the level of low-carbon efforts,the article constructs a pricing model of a green supply chain composed of a retailer and a manufacturer in the following three situations:No cost sharing contract and no green promotion by retailer,cost sharing contract and no green promotion by retailer,and cost sharing contract and green promotion by retailer,and constructs a green supply chain game model composed of a retailer and a manufacturer.Therefore,the paper investigates the effects of government subsidies on the retailer's and manufacturer's optimal pricing and profits under different scenarios.In addition,the paper analyzes the effects of government subsidies on the cost sharing contract and the value of retailer's green promotion.The results show that,firstly,when the government subsidy is small and the carbon abatement cost is less than the critical value,the government subsidy has a negative impact on the wholesale price.In addition,when the retailer does not implement green promotion,government subsidies have a negative impact on retail prices when government subsidies are small or when government subsidies are in the middle and carbon abatement costs are smaller than the critical value.Second,government subsidies effectively increase the profits of the retailer and the manufacturer,the level of carbon reduction efforts,and the level of green promotion.Finally,the cost sharing contract and retailer's green promotion always generate positive values for the retailer and the manufacturer.

关 键 词：政府补贴 绿色供应链 成本分担契约 碳减排水平 

分 类 号：F274[经济管理—企业管理]