数字经济背景下资源交互能力对平台型企业商业模式创新影响机制的系统动力学分析  

The Influence Mechanism of Resource Interaction Capability on the Business Model Innovation of Platform-based Enterprises under the Background of Digital Economy:A System Dynamics Analysis

作　　者：郭韬[1,2] 曹路苹 李盼盼 GUO Tao;CAO Lu-ping;LI Pan-pan(School of Economics and Management,Harbin Engineering University,Harbin 150001,China;Heilongjiang Regional Innovation Driven Development Research Center,Harbin Engineering University,Harbin 150001,China;Naval Research Institute,Beijing 102442,China;School of Humanities and Law,Yanshan University,Qinhuangdao 066004,China)

机构地区：[1]哈尔滨工程大学经济管理学院,黑龙江哈尔滨150001 [2]哈尔滨工程大学黑龙江区域创新驱动发展研究中心,黑龙江哈尔滨150001 [3]海军研究院,北京102442 [4]燕山大学文法学院,河北秦皇岛066004

出　　处：《系统工程》2024年第5期1-14,共14页Systems Engineering

基　　金：国家社会科学基金重点项目(20AGL009)。

摘　　要：为揭示数字经济背景下资源交互能力对平台型企业商业模式创新的动态影响机制,基于服务主导逻辑和合作创新理论构建了资源交互能力对平台型企业商业模式创新影响的系统动力学模型,并选取典型企业进行了仿真模拟和灵敏度分析。研究结果表明:资源交互能力是平台型企业商业模式创新的重要前因;资源交互能力与平台型企业商业模式创新之间形成良性循环关系,相互促进,均实现较大幅度提升;需求识别能力、消费数据获取能力、需求匹配能力、信息共享能力、信息反馈能力、创新资源获取能力等六类资源交互能力均通过促进多主体价值共创对平台型企业商业模式创新产生正向影响,但具体影响路径存在差异;随着各资源交互能力的变化,平台型企业价值主张、价值传递、价值实现随之改变,且变化幅度相异,其中,需求识别能力、创新资源获取能力对平台型企业价值主张、价值传递、价值实现的影响更为显著。研究证实了数字经济背景下平台型企业商业模式创新是多主体通过资源交互实现协同互动的价值共创过程,资源交互能力在其中发挥不可忽视的作用。据此为平台型企业有效提升资源交互能力进而促进商业模式创新提出了相关政策建议。To reveal the dynamic influence mechanism of resource interaction capability on the business model innovation of platform-based enterprises under the background of digital economy,based on service dominant logic and cooperative innovation theory,this paper constructs a system dynamics model of the effect of resource interaction capability on the business model innovation of platform-based enterprises,and selects a typical enterprise to conduct simulation and sensitivity analysis.The research results show that resource interaction capability is an important antecedent of the business model innovation of platform-based enterprises.Resource interaction capability and the business model innovation of platform-based enterprises form a virtuous circle and promote each other,and both of them achieve significant improvement.Six kinds of resource interaction capabilities including demand identification ability,consumption data acquisition ability,demand matching ability,information sharing ability,information feedback ability,and innovation resource acquisition ability all have positive effects on the business model innovation of platform-based enterprises by promoting the value co-creation of multiple subjects,but the specific influence paths are different.With the change of each resource interaction capability,the value proposition,value delivery and value realization of platform-based enterprises change with different ranges,and among the abilities,demand identification ability and innovation resource acquisition ability have the more significant effects on the value proposition,value delivery and value realization of platform-based enterprise.The research confirms that the business model innovation of platform-based enterprises that under the background of digital economy is a value co-creation process in which multiple subjects realize synergistic interaction through resource interaction,and resource interaction ability plays an important role in it.Accordingly,this paper puts forward relevant policy suggestions for

关 键 词：数字经济 平台型企业 资源交互能力 价值共创 商业模式创新 

分 类 号：F272[经济管理—企业管理]