深耕民族底蕴助力文化传播——新媒体时代基于视听结合形式的创新性实践  

Deeply Cultivate National Heritage and Promote Cultural Communication:Innovative Practice Based on Audio-Visual Combination in the New Media Era

作　　者：徐宇菲 黄晓镯 陈梓烨 XU Yufei;HUANG Xiaozhuo;CHEN Ziye

机构地区：[1]天津商业大学外国语学院,天津300000

出　　处：《科教文汇》2024年第21期185-188,共4页Journal of Science and Education

基　　金：2023年天津市大学生创新创业训练计划项目“答非所问——新媒体时代下传播中外文化的正能量播客平台构建”结题成果(202310069137)。

摘　　要：在当今全球化的背景下,不同国家和文化之间的交流和交融日益频繁,传播中国文化和了解外国文化的重要性日益凸显。社交网站、播客、短视频平台等新媒体工具为文化传播提供了更加便捷和多样的途径,推动文化传播达成更广泛的覆盖以及更高效的传播效果。为研究新媒体时代视听结合形式的传播方式是否可行,五位青年学生组建团队和项目,构建一个用双语播客和公众号传播中外文化故事的平台——“答非所问Beside the Point”,为公众创造了一个开放和包容的文化交流平台。通过分析项目的研究背景、平台构建、创新特色和研究价值,探讨了文化传播平台在新媒体时代的发展趋势和挑战,推动文化传播类平台的发展和创新,从而助力讲好中国故事、传播好中国声音,促进跨文化交流。In today’s globalized context,exchanges and integration between different countries and cultures are becoming increasingly frequent,and the importance of spreading Chinese culture and understanding foreign cultures is becoming increasingly prominent.New media tools such as social networking sites,podcasts,and short video platforms provide more convenient and diverse ways for cultural communication,helping cultural communication to achieve wider coverage and more efficient communication.In order to study whether the audio-visual combination of communication methods is feasible in the new media era,five young students formed a team and project to build a platform for spreading Chinese and foreign cultural stories using a bilingual podcast and public account named“BesidethePoint”,creating an open and inclusive cultural exchange platform for the public.By analyzing the research background,platform construction,innovative features and research value of the project,this paper explores the development trends and challenges of cultural communication platforms in the new media era,promotes the development and innovation of cultural communication platforms,and thus helps tell Chinese stories well,spread Chinese voices well,and promote cross-cultural exchanges.

关 键 词：新媒体 文化传播 视听结合 中国故事 

分 类 号：G206.3[文化科学—传播学]