集中式三层B/S架构的企业市场营销信息系统设计  

Design of Enterprise Marketing Information System Based on Centralized Three-layer B/S Architecture

作　　者：李文婷 LI Wenting(Fuzhou Software Vocational and Technical College,Fuzhou,Fujian 350000)

机构地区：[1]福州软件职业技术学院,福建福州350000

出　　处：《武夷学院学报》2024年第9期38-44,共7页Journal of Wuyi University

摘　　要：针对传统企业的人工营销信息管理的方式效率低下,操作过程中出错率较高,营销信息更新滞后,信息管理较为混乱的问题,建立企业市场营销信息系统。系统采用集中式三层B/S体系结构进行设计,主要包括用户接口层、功能层和数据库。为使系统具备数据挖掘的能力,对数据的预处理过程、聚类算法提取客户群体的特性以及Apriori关联规则算法挖掘潜在规则进行设计。为验证系统的性能,对其进行聚类和数据挖掘功能测试。试验结果表明该系统可以完成对客户的聚类,并挖掘出客户的购买习惯。Aiming at the problem of traditional enterprise manual marketing information management mode of low efficiency,high error rate in the operation process,marketing information update lag,information management was more chaotic,the enterprise marketing information system was established.The system was designed with centralized three-layer BS architecture,including user interface layer,function layer and database.To make the system have the ability of data mining,the preprocessing process of data,the clustering algorithm to extract the characteristic of customer groups and the Apriori association rule algorithm to mine potential rules were designed.To verify the performance of the system,the clustering and data mining function were tested.The test results show that the system could complete the clustering of customers and dig out the purchasing habits of customers.

关 键 词：企业市场营销信息系统 数据挖掘 三层B/S架构 聚类算法 

分 类 号：TP391.3[自动化与计算机技术—计算机应用技术]