基于叙事设计的传统节日文创产品设计研究  

RESEARCH ON THE DESIGN OF TRADITIONAL FESTIVAL CULTURAL AND CREATIVE PRODUCTS BASED ON NARRATIVE DESIGN

作　　者：邓炽业 李锋[1] DENG CHIYE;LI FENG

机构地区：[1]浙江理工大学艺术与设计学院

出　　处：《设计》2024年第20期88-91,共4页Design

摘　　要：基于叙事设计理论,探讨传统节日文创产品叙事设计方法。运用文献研究、案例分析等方法分析传统节日文化产品的发展现状、传统节日文化内容和产品叙事设计要素。构建基于叙事设计理论的传统节日文创产品叙事设计方法,包括主题确立、情节设定和叙事层次,同时提出物境、情境、意境三大叙事层次下的叙事设计方法。在设计方法指导下进行春节文化主题设计实践,提升产品的文化性、故事性和互动性,促进传统节日文化的传播与发展。Based on narrative design theory,this paper discusses the narrative design method of traditional festival cultural and creative products.This paper analyzes the development status of traditional festival cultural products,the content of traditional festival culture and the elements of product narrative design by means of literature research and case analysis.A narrative design method of traditional festival cultural and creative products based on narrative design theory was constructed,including theme establishment,plot setting and narrative level,and a narrative design method under the three narrative levels of physical environment,situation and artistic conception was proposed.Under the guidance of the design method,the Spring Festival cultural theme design practice is carried out to improve the culture,story and interaction of products,and realize the dissemination and development of traditional festival culture.

关 键 词：传统节日 叙事设计 叙事层次 文创产品 三境 

分 类 号：J52[艺术—艺术设计]