基于交互体验下农特产品包装形态设计应用  

APPLICATION OF PACKAGING FORM DESIGN FOR DRIED FRUIT AGRICULTURAL SPECIALTY PRODUCTS BASED ON INTERACTIVE EXPERIENCE

作　　者：王铭萱 邱春婷[1] WANG MINGXUAN;QIU CHUNTING

机构地区：[1]西安工程大学服装与艺术设计学院

出　　处：《设计》2024年第20期122-125,共4页Design

基　　金：陕西省哲学社会科学研究专项研究项目(项目编号:2023HZ0587);西安市2023年度社会科学规划基金重点项目(项目编号:23LW79);西安工程大学哲学社会科学研究项目(项目编号:2021ZSZD04)。

摘　　要：从消费者交互体验设计的角度出发,提出农特产品包装交互体验设计策略,使其既能实现包装基础功能又能满足消费者交互体验和情感价值。剖析农特产品包装发展现状及改进方向,挖掘交互体验在农特产品果干类包装形态的设计新思路,有效搭建消费者、包装形态、农特产品三者之间交互关系桥梁,基于三层次理论角度出发,关注消费者交互体验和心理需求,通过本能层触发多感官交互、行为层引导行为交互、反思层营造情感体验的方式,探索农特产品包装更多可能性。实现农特产品包装转型升级,满足消费者的交互体验和情感价值,为农特产品包装设计创新提供参考依据。From the perspective of consumer interaction experience design,we propose an interaction experience design strategy for packaging of agricultural specialties,so that it can not only realize the basic function of packaging but also satisfy consumer interaction experience and emotional value.To analyze the current situation of the development of agricultural specialties packaging and the direction of improvement,to explore the new ideas of interactive experience in the design of the packaging form of agricultural specialties in the category of dried fruits,to effectively build a bridge for the interactive relationship between consumers,packaging forms and agricultural specialties,to pay attention to the interactive experience of consumers and their psychological needs based on the perspective of the three-level theory,and to explore the possibilities of agricultural specialties packaging through the way of triggering multi-sensory interaction at the instinctive level,guiding the behavioral interaction at the behavioral level,and creating the emotional experience at the reflective level.To realize the transformation and upgrading of packaging of agricultural specialties,to meet the interactive experience and emotional value of consumers,and to provide a reference basis for the innovation of packaging design of agricultural specialties.

关 键 词：交互体验 包装形态 农特产品 情感化需求 设计应用 

分 类 号：TS206.2[轻工技术与工程—食品科学]