基于文化产业赋能乡村振兴的农产品包装创新设计  

Innovative Design of Agricultural Product Packaging Based on Cultural Industry Enabling Rural Revitalization

作　　者：李舒婷 蓝江平[1] LI Shuting;LAN Jiangping(Wuhan Institute of Technology,Wuhan,Hubei,430205)

机构地区：[1]武汉工程大学,湖北武汉430205

出　　处：《湖南包装》2024年第5期141-143,共3页

基　　金：武汉工程大学第十四届研究生教育创新基金(CX2022526)。

摘　　要：在乡村振兴背景下,农产品包装设计是增加农产品销量、改变农产品在消费者心中形象的重要载体。文章通过分析茶店镇菊花茶的发展现状,解决茶店镇菊花茶包装缺乏创新性的问题,运用地域文化、绿色包装、情感体验与美学相结合的设计理念打造差异化的农产品包装,以设计出符合市场需求的农产品包装,提升农产品品牌的市场竞争力和可持续发展力,为实现地域特色资源推广及乡村振兴战略奠定坚实的基础,推动乡村经济快速发展,实现乡村振兴。Under the background of rural revitalization,the packaging design of agricultural products is an important carrier to increase the sales volume of agricultural products and change the image of agricultural products in the minds of consumers.By analyzing the development status of Chadian Town Chamomile Tea,this paper solves the problem of lack of innovation in the packaging of Chadian Town Chamomile Tea,and uses the design concept of combining regional culture,green packaging,emotional experience and aesthetics to create differentiated agricultural product packaging,so as to design agricultural product packaging that meets market demand and enhance the market competitiveness and sustainable development of agricultural product brands.It lays a solid foundation for the promotion of regional characteristic resources and the strategy of rural revitalization,promotes the rapid development of rural economy and realizes rural revitalization.

关 键 词：乡村振兴 农产品 包装设计 创新设计 茶店镇菊花茶 

分 类 号：TS206.2[轻工技术与工程—食品科学] F323[轻工技术与工程—食品科学与工程] F426.8[经济管理—产业经济]