雁荡毛峰品牌形成历史及原因窥探  

Yandang Maofeng Brand History and Reasons for Formation

作　　者：刘明慧 LIU Minghui(Anqing Normal University,Anqing 246000,China)

机构地区：[1]安庆师范大学,安徽安庆246000

出　　处：《中国茶叶》2024年第11期57-61,共5页China Tea

摘　　要：雁荡毛峰历史悠久,建国后成为著名茶叶品牌。雁荡毛峰品牌的塑造是一段充满智慧和探索的历程,其形成与独特的地理环境、加工技术的进步及文人的推崇密切相关。地理环境使雁荡毛峰“色香味”俱佳,加工技术的继承和创新保留了茶叶醇香的滋味,历代文人对雁荡茶叶的记载增加了其文化内涵。对雁荡毛峰品牌塑造成因的探究,可为当前如何进一步做强雁荡毛峰茶叶品牌提供有益的启示。Yandang Maofeng has a long history and became a famous tea brand after the founding of the People's Republic of China.The branding of Yandang Maofeng is a journey full of wisdom and exploration,closely related to the unique geographic environment,the progress of processing technology and the esteem of literati.The geographical environment makes Yandang Maofeng"colorful and fragrant".The inheritance and innovation of processing technology retains the mellow flavor of the tea,and the literati's record of Yandang tea has increased its cultural connotation.The exploration of the causes of the branding of Yandang Maofeng tea,which provided useful insights on how to further strengthen the Yandang Maofeng tea brand.

关 键 词：雁荡毛峰 地理环境 加工技术 人文 品牌 

分 类 号：TS272[农业科学—茶叶生产加工] F326.12[轻工技术与工程—农产品加工及贮藏工程]